Welcome to the Selvedge blog, no, don’t sigh and become weary at the thought of yet another addition to an already overpopulated world wide web. We really do have something worthwhile to share. Our monthly newsletter proved so popular that we realised an online journal would be even better. The Selvedge blog will be an easily accessible scrapbook of textile inspiration. A dedicated place where readers can bookmark and archive all the fabulous material we can’t quite squeeze into our paper issues.

It’s all about choice…. some people like their newspaper delivered to their door, they want information fast and without frills – to these people we will continue to email a regular list of highlights, events, sales and special offers. Others prefer to stroll down to the local store to pick up their copy, to pass the time of day with the shop keeper and, perhaps, if they live a suitably gentrified area, stop for a coffee and a fresh almond croissant. That’s how we see the Selvedge blog; a warm, welcoming and rather civilised way to idle away time.

We plan to update the journal regularly and you can expect fresh features and new links at least twice a week. We hope that in the posts to follow we can give you an idea of how the magazine is put together, our likes and dislikes, our short lived enthusiasms and enduring loves.

Finally as all joyful events in the Selvedge office are marked with baked goods*, and as, sadly, you cannot physically share in the delight that is Clare’s lemon drizzle cake we have the following culinary themed textile treats for you…enjoy and come back for seconds in a day or two…

* solemn events, corporate events and the National Holidays of all 42 countries where Selvedge is distributed are also marked in this way.

How about afternoon tea with London based company All the Fun of the Fair? These knitted cakes are even fair trade, to see their full collection you can visit their shop in Kingly Court, just off Carnaby Street or peruse online www.allthefunofthefair.biz

For very important guests Pierre Hermé‘s couture confectionary would set the right tone. His latest batch of delicious macarons have delicate packaging designed by fashion label Mina Perhonen www.pierreherme.com

And if you really prepared to commit to your home baking India Flint can guide you in the art of edible plant dyes. There are no Delia inspired shortcuts here; the actual cooking is preceded by planting, nurturing and gathering ingredients such as rose leaves and pansy petals – so cooking time - 12 minutes, preparation? Oh, about four months… But the end result is stunning and according to her book there are even some health benefits… although we could have told her biscuits always make you feel better. Eco Colour, India Flint, £25 ISBN 978-1741960792, www.indiaflint.com

This entry was posted on Thursday, May 8th, 2008 at 11:08 am and is filed under Selvedge. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.