In conversation with Gudrun Sjödén

Celebrate Swedish fashion designer Gudrun Sjödén at this rare opportunity to meet the designer and learn about her style and design processes. Gudrun will be in conversation with Polly Leonard, the founder of Selvedge Magazine to discuss their shared love of textiles and the design ethos that has enabled the Gudrun Sjödén business to survive and grow internationally for more than 40 years.

Gudrun Sjödén opened her first store on Regeringsgatan, Stockholm in 1976. Since then the company has grown from a small family business into a group of companies with over 200 employees with customers in 52 countries. For many, Sjödén’s brilliantly coloured and comfortable layers of clothing symbolise freedom and artistic expression. Her creations have been easily recognisable over the years with their simple cuts and distinctive patterns. There is something intrinsically northern European about the designs, which often take the Swedish countryside and folklore as reference points. Yet Gudrun Sjödén uses other cultures a source of inspiration too. India, China, Malaysia, Botswana and Kenya are some of the countries she has visited to find creative influences, including photographs for collections which are usually given a name associated with that region.

The event starts at 12noon in the Fashion Studio and lasts for approximately 45 minutes with an opportunity to ask questions. It is followed by a book signing and ticket includes admission to the Gudrun Sjödén Four Decades of Colour & Design display and the exhibition  Josef Frank; Patterns- Furniture - Painting, and guests are welcome to view this before or after the event.

*Free talk with exhibition entry. Limited to 80 places.

book online at www.ftmlondon.org Exhibition tickets: £9.90 adults* / £7.70 concessions* / £6 students
*Includes 10% gift aid.