Advertise

Advertising Deadlines
Mechanical Data

Download Rate Card (pdf, 2MB)

“Art is a technique of communication. The image is the most complete technique of all communication.”
Claus Oldenburg 1939 – Artist and sculptor

Viewed as a service, advertising is carefully selected to complement the Selvedge philosophy. Woven into the body of the magazine and highlighted in comprehensive directories, Selvedge advertising is a tool for the value-based consumers that make up our readership.

Our readers will rely heavily on Selvedge for guidance and information when making purchases for themselves and their home, when deciding which exhibitions to view and where to take their holiday. We aim to ensure individuals read and consider Selvedge advertisements an integral part of the publication.

With this in mind Selvedge operates within certain guidelines when inviting advertisements.

 

DEMOGRAPHICS
Circulation:	25,000
Readership:	75,000
Subscriber base:	10,000
US:	35%
European:	10%
ROW:	10%
UK:	45%
Within the UK
London and Home counties	50%
Scontland, N West, N East	20%
South West, Wales	20%
Midlands	10%
* readers' survey summer 2007

 

GENERAL READERS' PROFILE
Selvedge readers are age aged between 16-84
48%	have an annual household income of between 60-120K
98%	are women
72%	have a degree
84%	visit between 10 and 20 exhibitions per year
96%	have purchase an item featured in magazine
69%	have visited the Selvedge website
occupations include designers, academics, designer makers, home makers, curators, collectors, retailers and dealers.
* readers' survey summer 2007

 

 

Advertising Deadlines:

Mechanical Data:
Please send complete artwork via email to advertising@selvedge.org if file size is under 5MB: larger files can be copied onto CD sent to our postal address: 162 Archway Road, London, N6 5BB.

General:
All files are to be supplied in Mac format. Please supply files required with company name clearly marked on folders. A hard copy or cross-referencing digital file must be supplied for checking purposes, same size where possible and in colour. Artworks should be made in high resolution (minimum of 350dpi) in CMYK colours with all fonts embedded. Please make sure to allow 3mm bleed on your artwork. All advertisements are in full colour.

Please do not supply files in RGB, Index colour or DCS format. Avoid enlarging images over 140 percent. Supply all images and font folders placed within the file in case alterations are required. Please also make sure you flatten your artwork if worked in Photoshop layers.

Terms and Conditions
All quotes unless agreed otherwise are based on jobs being supplied complete and requiring no operator intervention. Special position and extra work that is required is chargeable extra 10% of advertising rate. Digital proofs will be provided to all advertisers for approval before going to press. Please note that we can only accept upto maximum of two amendments during proofing stage.

Cancellations must be notified in writing at least 60 days prior to publication. The amount of your refund is determined by the date we receive your notification.

If advertisements are supplied in editable file formats, such as Quark Xpress or open files the client may be liable for charges incurred in converting the file for production.

To find out more about advertising opportunities, please call: 020 8341 9721 or email: advertising@selvedge.org

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