Gudrun Sjödén is a Swedish fashion and interiors brand with a deep ethical conscience and green outlook. Adding colour and creating shape around a personality is something that has always stimulated Gudrun more than designing for the masses. She has been creating her collections since 1976 in designs inspired by nature and Scandinavian traditions, always with sustainability at the core. With Gudrun herself still at the helm of the company, the brand prides itself on a colourful handwriting and staying true to their strong ethics.
Gudrun's interiors collection ensures the character of the fashion line translates right through into the home of the customer too, creating an all-round way of living. For Selvedge's 12 Days of Christmas giveaway, Gudrun Sjödén is offering a beautiful statement rug. To enter click here.