What better way to ward off consumer guilt then fashion with a conscience. Orla Kiely's latest venture is a collaborative collection with Brown Thomas in aid of Action Breast Cancer. Driven by a personal desire to raise awareness of one of Britain's most widespread diseases. The designs pay homage to 60s nostalgia while fusing modern materials and motifs including Orla's adaption of the signature bulls eye target used by the FTBC organisation. The bags will retail from around £85 pounds to £150.