Sara Ali is a luxury business consultant, stylist, activist and mentor with over two decades of experience in her industry. Born in Sudan, Sara spent her formative years in Rome, Saudi Arabia and grew up in London from the age of six. Currently she is the Culture and Communications Expert in the business of luxury. Her sharp views on legacy, heritage, colonialism in the arts and modern slavery have been featured in Vogue, BBC and by MBC1.One of the industry’s best-kept secrets; throughout the course of her 25 year career, the British-Sudanese maven has established a formidable reputation for speaking truth to power at senior boardroom level with corporate social responsibility and the United Nations Sustainability Goals as her beacon for hope and business model for change. Sara is a special advisor to two royal households as well as Sir David Adjaye,OBE. She also counsels African governments on trade and conscious solutions to socio-economic opportunities and challenges to their territories.Starting as an intern with the late Zaha Hadid, Sara diverted from a promising career as an architect to pursue her calling in luxury fashion working alongside Giorgio Armani in Milan as a Celebrity and VIP Stylist. Enriched with narratives woven into textiles from her Afro-Arabian heritage, Sara later used culture as currency convincing over 200 brands from Michael Kors to Versace to distribute through Harvey Nichols; the first multi luxury retailer in the Middle East she single-handedly introduced to the region.Sought after for her unique insights on protocol, culture and digital communications,Sara is a trusted Image Consultant to world leaders and public figures for television and red carpet appearances. She also provides crisis and reputation management services to corporate and private sector clients.Sara Ali has received national awards in the United Kingdom for her outstanding work in fashion mentoring and for launching over 1000 female-owned creative businesses. She is an advocate for women’s rights, the environment, mental health,and liver disease as a parent of a transplant survivor.