Nestled in the Kumaon region of the Indian Himalayan state of Uttarakhand, Avani is a community built on the principles of sustainability and local empowerment. Fusing traditional techniques with sustainable technologies, Avani's talented farmers and artisans produce exquisite, one-of-a-kind textiles, art supplies, and lifestyle products. All of their products are produced using 100% natural materials, including plant-derived dyes, sustainably harvested indigo, and locally-produced silk and wool.
Avani organised the artisans into a cooperative named the Kumaon Earthcraft Self Reliant Cooperative in 2005, more commonly known as Earthcraft.
Now Earthcraft produces a large variety of textiles, including silks, wools, and linens, in a broad array of vibrant, naturally-sourced colours. In addition to producing these textiles, Earthcraft also produces natural dyes, extracts, and pigments that can be used by other producers in the textile industry.
Earthcraft has diversified its product line to include knitted toys, clothing, crayons and watercolours for children, Himalayan soapnut powder (a natural detergent and cleanser), natural kumkum powder, and natural dyeing kits. All products weave a story of the artisans, their skills, their traditional knowledge and fosters culture a community building.
To further follow the story of Avani Earthcraft, please find them on social media here.