{"product_id":"india-eka","title":"India, Eka, Handcrafted Contemporary Clothing","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv data-is-intersecting=\"true\" data-turn-id-container=\"request-6911da4f-30b4-8331-a61a-cc4c92f783bc-0\" class=\"\"\u003e\n\u003csection data-turn=\"assistant\" data-testid=\"conversation-turn-24\" data-turn-id-container=\"request-6911da4f-30b4-8331-a61a-cc4c92f783bc-0\" data-turn-id=\"request-6911da4f-30b4-8331-a61a-cc4c92f783bc-0\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" data-conversation-screenshot-content=\"\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-turn-start-message=\"true\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-5\" dir=\"auto\" data-message-id=\"ccd1de45-2730-4b2a-bccb-c7bbb7c6613a\" data-message-author-role=\"assistant\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\" data-end=\"580\" data-start=\"89\"\u003eFounded in 2011 by designer \u003cstrong data-end=\"131\" data-start=\"117\"\u003eRina Singh\u003c\/strong\u003e, \u003cstrong data-end=\"140\" data-start=\"133\"\u003eEkà\u003c\/strong\u003e is a contemporary Indian label built on the belief that true luxury is found in \u003cstrong data-end=\"260\" data-start=\"221\"\u003ecraftsmanship, simplicity, and time\u003c\/strong\u003e. Meaning \u003cem data-end=\"277\" data-start=\"270\"\u003e\"one\"\u003c\/em\u003e in Sanskrit, the name reflects a holistic approach to design, bringing together India's diverse textile traditions through garments that feel both deeply rooted and quietly modern. Inspired by the poetry of everyday life, Ekà creates fluid silhouettes designed to be lived in, treasured, and passed on.\u003cspan class=\"PDq2pG_selectionAnchor\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1031\" data-start=\"582\"\u003eAt the heart of the studio is a commitment to \u003cstrong data-end=\"644\" data-start=\"628\"\u003eslow fashion\u003c\/strong\u003e. Handwoven fabrics, natural fibres, and time-honoured techniques are brought together with restraint and sensitivity, allowing the beauty of the material to take centre stage. \u003cstrong data-end=\"913\" data-start=\"821\"\u003eHand block printing, delicate embroidery, selvedge detailing, and block-printed bindings\u003c\/strong\u003e lend each piece its understated character, while archival textiles are thoughtfully repurposed to extend their story.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1337\" data-start=\"1033\"\u003eEkà's philosophy embraces mindful creation over excess, celebrating clothing that transcends seasons and trends. Every garment reflects a dialogue between artisan and designer, tradition and innovation, where sustainability is woven naturally into the making process rather than added as an afterthought.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1533\" data-start=\"1339\"\u003eRooted in authenticity and longevity, Ekà offers a quiet vision of contemporary dressing — one where elegance is measured not by novelty, but by the enduring beauty of clothes crafted with care.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pointer-events-none -mt-px h-px translate-y-[calc(var(--scroll-root-safe-area-inset-bottom)-14*var(--spacing))]\" aria-hidden=\"true\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp data-end=\"616\" data-start=\"89\"\u003e\u003cstrong\u003eFollow Eka on social media:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca rel=\"noopener\" title=\"colours of bhutan instagram\" href=\"https:\/\/www.instagram.com\/ekaco\/\" target=\"_blank\"\u003eInstagram\u003c\/a\u003e\u003ca rel=\"noopener\" href=\"https:\/\/www.instagram.com\/gushka.wool\/\" target=\"_blank\"\u003e\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eRead their story in Selvedge Magazine:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca rel=\"noopener\" title=\"Eka in selvedge issue 124 rural\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1395\/5787\/files\/Selvedge_Issue_124_-_EKA.pdf?v=1784282579\" target=\"_blank\"\u003eEka in Selvedge Issue 124, Rural\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-start=\"878\" data-end=\"1204\" data-is-last-node=\"\" data-is-only-node=\"\"\u003e\u003ca href=\"https:\/\/www.selvedge.org\/collections\/eka-2026\" title=\"eka collection\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan style=\"color: rgb(3, 3, 3);\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1395\/5787\/files\/shop_button_swf2021_959942ae-e099-41e9-8e2e-e23dc9741d8c.png?v=1627309591\" alt=\"\" style=\"float: none;\"\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Eka","offers":[{"title":"Default Title","offer_id":48978818760939,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1395\/5787\/files\/1-2_2b5bb347-1bd9-4cbc-a632-c66864608dbc.jpg?v=1783087207","url":"https:\/\/www.selvedge.org\/products\/india-eka","provider":"Selvedge Magazine","version":"1.0","type":"link"}