{"product_id":"india-kashmir-loom-handwoven-pashmina-shawls","title":"India, Kashmir Loom, Handwoven Pashmina Shawls","description":"\u003cdiv class=\"qMYqUG_convSearchResultHighlightRoot\"\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-6911da4f-30b4-8331-a61a-cc4c92f783bc-0\" data-is-intersecting=\"true\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-6911da4f-30b4-8331-a61a-cc4c92f783bc-0\" data-turn-id-container=\"request-6911da4f-30b4-8331-a61a-cc4c92f783bc-0\" data-testid=\"conversation-turn-24\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv data-conversation-screenshot-content=\"\" class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"ccd1de45-2730-4b2a-bccb-c7bbb7c6613a\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\"\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\" data-end=\"538\" data-start=\"90\"\u003eFounded in \u003cstrong data-end=\"113\" data-start=\"101\"\u003eSrinagar\u003c\/strong\u003e, in the heart of the Kashmir Valley, \u003cstrong data-end=\"167\" data-start=\"151\"\u003eKashmir Loom\u003c\/strong\u003e brings together the creative vision of \u003cstrong data-end=\"224\" data-start=\"207\"\u003eJenny Housego\u003c\/strong\u003e and \u003cstrong data-end=\"241\" data-start=\"229\"\u003eAsaf Ali\u003c\/strong\u003e with the expertise of generations of Kashmiri master artisans. Guided by a deep respect for the region's textile heritage, the studio reimagines the celebrated shawls of Kashmir for a contemporary audience, preserving centuries-old craftsmanship while allowing it to evolve with quiet confidence.\u003cspan class=\"PDq2pG_selectionAnchor\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1027\" data-start=\"540\"\u003eWorking with the finest \u003cstrong data-end=\"576\" data-start=\"564\"\u003ePashmina\u003c\/strong\u003e, often known as \u003cem data-end=\"606\" data-start=\"593\"\u003e\"soft gold\"\u003c\/em\u003e, Kashmir Loom creates heirloom textiles using some of the valley's most refined techniques. Intricate \u003cstrong data-end=\"725\" data-start=\"709\"\u003eKani weaving\u003c\/strong\u003e, executed with small wooden bobbins rather than a shuttle, builds richly patterned cloth thread by thread, while delicate \u003cstrong data-end=\"868\" data-start=\"848\"\u003eSozni embroidery\u003c\/strong\u003e adorns shawls with graceful floral motifs so finely stitched they appear woven into the fabric itself. Each piece may take months, or even years, to complete.\u003c\/p\u003e\n\u003cp data-end=\"1381\" data-start=\"1029\"\u003eAt the heart of Kashmir Loom lies a commitment to sustaining the communities whose knowledge has been passed from one generation to the next. By working closely with family workshops across the region and drawing inspiration from museum collections and historic textiles, the studio safeguards endangered techniques while giving them renewed relevance.\u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1519\" data-start=\"1383\"\u003eEach shawl embodies the quiet luxury of time, skill, and human touch — a living expression of Kashmir's extraordinary weaving tradition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv aria-hidden=\"true\" class=\"pointer-events-none -mt-px h-px translate-y-[calc(var(--scroll-root-safe-area-inset-bottom)-14*var(--spacing))]\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp data-start=\"89\" data-end=\"616\"\u003e\u003cstrong\u003eFollow Kashmir Loom on social media:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca rel=\"noopener\" title=\"kashmir loom instagram\" href=\"https:\/\/www.instagram.com\/kashmirloom\/\" target=\"_blank\"\u003eInstagram\u003c\/a\u003e\u003ca href=\"https:\/\/www.instagram.com\/ekaco\/\" title=\"colours of bhutan instagram\" rel=\"noopener\" target=\"_blank\"\u003e\u003c\/a\u003e\u003ca href=\"https:\/\/www.instagram.com\/gushka.wool\/\" rel=\"noopener\" target=\"_blank\"\u003e\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eRead their story in Selvedge Magazine:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1395\/5787\/files\/Kashmir_Loom_-_Selvedge_Issue_116_Uncut.pdf?v=1785147363\" title=\"Kashmir Loom in selvedge issue 116 Uncut\" rel=\"noopener\" target=\"_blank\"\u003eKashmir Loom in Selvedge Issue 116, Uncut\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"1204\" data-start=\"878\"\u003e\u003ca rel=\"noopener\" title=\"kashmir loom collection\" href=\"https:\/\/www.selvedge.org\/collections\/kashmir-loom-2026\" target=\"_blank\"\u003e\u003cspan style=\"color: rgb(3, 3, 3);\"\u003e\u003cimg style=\"float: none;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1395\/5787\/files\/shop_button_swf2021_959942ae-e099-41e9-8e2e-e23dc9741d8c.png?v=1627309591\"\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Kashmir Loom","offers":[{"title":"Default Title","offer_id":49115026424043,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1395\/5787\/files\/BrandImages-11.jpg?v=1785147452","url":"https:\/\/www.selvedge.org\/products\/india-kashmir-loom-handwoven-pashmina-shawls","provider":"Selvedge Magazine","version":"1.0","type":"link"}