The tradition of kalamkari painting (Mata-ni-Pachedi) stretches back eight generations in Kirit Chitara’s family. His father and grandfather earned national awards for their work and now he is carrying on the tradition in his own right.Mata-ni-Pachedi is the traditional Indian art of painting the image of goddesses. It is a piece of cloth found in the temple with multi-coloured animated images of gods and goddesses, devotees, followers, flora and fauna with a narrative story. The term Mata-ni-Pachedi originated from the Gujarati language, where Mata means ‘goddess’, ni means ‘belongs to’ and Pachedi means ‘behind’. When people of the nomadic Vaghari community of Gujarat were barred from entering temples, they made their own shrines with depictions of the Mother Goddess of different forms on to the cloth. Traditional Mata-ni-Pachedi is a rectangular piece of fabric used as a canopy in the place of ceiling in a nomadic shrine which houses the main mother goddess image at its centre.
The rectangular fabric is divided into seven to nine columns followed by a narrative format. Maroon and black were the only colours used, with the surface of the cotton material as the third colour.