India, RaasLeela, Upcycled Textiles & Clothing
Hand Stitched | One of a kind | Guilt-free clothing
The all-women team at RaasLeela makes products where every design, material, and process is chosen thoughtfully. They keep the environment, process, and the maker in mind first, and fashion comes second. RaasLeela is not a fashion brand. Fashion is a by-product of their work.
RaasLeela follows sustainability as a lifestyle by repairing, conserving, and consuming less and by following eco-friendly practices. It is a solution-driven brand. Every design, material, and process is chosen thoughtfully to serve a purpose. Rather than making "Just Beautiful" products, RaasLeela's focus is on making a difference – in consuming resources, in reviving crafts, and in providing inclusive growth to people who are connected with the brand. As one of the clients once stated, "Each piece is intricately designed to not just have ethical and sustainable values but also cultural and rural values of India." and we believe that. After all, 'Craft in need of help is a failure of design intervention.'
RaasLeela is also featured in Selvedge Magazine Issue 95, Heritage.
To follow the story of RaasLeela, find them on social media here.