UYU AYA is an apparel brand inspired by nature with the goal of making people feel comfortable, lively and relaxed. The word “UYU AYA” is a Thai Northeastern dialect meaning unorganized and chaotic. Currently, they work with approximately 50 home-based female villagers in Soppeong, Chiangdao, Maetang in Chiangmai who practice natural dyeing, hand weaving and hand embroidery. Their philosophy is to create a uniquely crafted piece from natural raw materials founded in Thailand. Most materials used are various kinds of cotton and recently hemp. UYU AYA blends the fun, playful, laid-back character of the Thai people into its brand character.
To follow the story of UYU AYA, find them on social media here.