Ruzanna Torozyan was born and lives in the Goris community of the Syunik region, South of Armenia. On her initiative, the "Wool to Carpet" social enterprise was established in Shinuhayr village of Tatev community back in 2015 with the aim to create sustainable income opportunities for disadvantaged women in the region and stimulate economic development through developing the wool value chain: from sheep to customers of woollen products. The "Wool to Carpet" social enterprise is a production space that acts as a resource and a hub for actively fostering local weaving practices via directly involved local craftswomen of the region it is established in. It has four sections: a wool processing room, wool spinning and weaving workshop, carpet (kilim) and rug making workshop and a tourist information center/gift shop. Being committed to the preservation and revival of all aspects of the cultural heritage of the Armenian weaving traditions, Torozyan believes that using both traditional practices and modern design gives an opportunity to preserve the traditional weaving crafts and turn them into an income generation opportunity for local craftswomen and artisans.
Torozyan and her team of artisans represented the Armenian weaving and carpet making traditions during the Smithsonian Folklore Festival held in June, 2018 in Washington DC, USA. Carpet (kilim) and rug weaving are some of the most important expression of Armenian culture. Since ancient times, in almost all communities of Armenia, local masters wove carpets and rugs, blankets, curtains, saddles, and horse blankets. Rugs, carpets and other items were usually given to the bride as a dowry. Today many fashion designers use carpet elements in their fashion. The raw materials are sheep wool, camel wool, soft goat hair, cotton and silk.