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WIN WIN WIN: ARTISANS'

WIN WIN WIN: ARTISANS'

October 17, 2023
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ARTISANS’ is at the forefront of a movement to reclaim and regenerate India’s unique handmade heritage. “It aims to champion responsible design and development; promote creative livelihoods; elevate the quality and perception of handmade; and inspire consumer consciousness,” says Founder-Director Radhi Parekh.

A graduate in Visual Communications from the National Institute of Design (NID), India, Radhi Parekh, returned home in 2009 from a career spanning two decades, three continents, and multiple technologies. From illustrating children’s books at Usborne Publishing, London, to designing multimedia games in San Francisco, to creating user-centred design at Oracle and eBay/PayPal, in Silicon Valley, Radhi champions localisation to build truly global products.


Image: Sidi Quilt by ARTISANS' made from repurposed pre-consumer cotton waste. Image above: image taken from Modern Improv - Art Quilts by Kamala Murali exhibition at ARTISANS' (7-14 September 2023).

In 2011, Radhi founded ARTISANS', a social enterprise, in Mumbai. The iconic building in the back streets of Kala Ghoda now anchors a thriving design destination. It is now more than a centre, a gallery, or a shop - it’s a movement, celebrating India’s handmade heritage not just as a legacy, but as its most valuable resource. We believe in the potential of craft to change lives through creative livelihoods, in a world where the future is handmade.

ARTISANS’ was a prize giver for Selvedge issue 114: Regeneration.

Find out more and follow ARTISANS':
artisanscentre.com
@artisanscentre
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