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12 Days of Christmas: Gudrun Sjödén

12 Days of Christmas: Gudrun Sjödén

December 18, 2019
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Until Thursday 19th December, we will feature a different competition prize on the blog every day, it's Selvedge's 12 Days of Christmas. You have until 6pm GMT on 19th December to enter all the competitions.

Today, we feature the Swedish lifestyle company Gudrun Sjödén which is offering one reader the chance to win a £250 voucher to spend on the Gudrun Sjödén Christmas or autumn/winter collection.

Swedish designer Gudrun Sjödén has created beautiful, functional home wear and eco style for women of all ages since the mid-seventies. Today the textile artist, herself in her seventies, has gained a cult following among women all around the globe who appreciate her distinct designs. She retains a hands-on approach to design and it’s usually the treasures of her scrap books and travel memories that inspire the collections.

The Christmas collection launched on 14th November and weaves together different stories and craft techniques that Gudrun and her design team have been inspired by over her years of traveling.

The result is colours symbolising different parts of our wide world. Gudrun Sjödén came up with ochre yellow for Mexico, ecru and snowstorm for the Arctic, agave green for South America, red for China and greyish green for the Nordics. This is a patternful collection embracing everything from exclusive silk for sparkly winter parties and warming layering pieces in wool to home textiles for cosy weekends.

To enter to win the voucher, visit the competition here. Please note, you will need to choose your items by 24th December.

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