All images courtesy of Larusi. Photography by Kristy Noble (kristynoble.com)
Larusi – a brand specialising in sourcing Moroccan rugs – is hosting a new installation at its London showroom throughout September. Larusi rugs and textiles was set up by Souad Larusi in 2000, to sell the weavings of the Berber tribes of Morocco. A longing for the warmth and vibrancy of her home country inspired her to curate this one-off edit of her collection, Shades of Morocco, which embodies Larusi’s layered and tonal approach to colour. Items available to purchase include rugs, wall-hangings, table and bed linen, furniture and accessories.
Until recently, Larusi spent much of her time travelling between London and Morocco, sourcing rare and unique rugs, throws and wall-hangings. The idea for the Shades of Morocco collection came from the deep-yellow hues of one of Souad’s favourite rugs from the Azilal region in the Middle Atlas Mountains, which has been part of her personal collection for 15 years. “I wanted to share its beauty with people,” she says. “So I used this rug as the starting point and built the palette around it, adding in earthy pinks and deep rose tones, as well as ecru, sandy browns and darker accents.”
As well as Souad’s Azilal rug, the collection includes rugs by the Tuareg people, a Nomadic tribe from the Sahara Desert, living across an area that covers parts of Mali, Niger, Libya, Algeria and Burkina Faso. These pieces were designed to provide comfort in the harsh desert environment, and hand-woven from readily available materials, such as palm reeds and goat or camel leather. Every Tuareg rug is unique and carries a story of the weaver and the tribe. The textiles are both functional and decorative, often featuring hand-stitched embellishments that demonstrate the skill of the maker. In addition, the installation includes handmade vintage Anatolian quilts, natural linens and hand-carved wooden pieces from Ethiopia.
The installation can be viewed by appointment, visit www.larusi.com for more information.