Image: Julian Mora.
Following the success of the first Crafting Your Brand online workshop, we are announcing another date for the five-day personalised course, and two further online courses for artisans and textile entrepreneurs. Run by lifestyle specialist Marcella Echavarria and Selvedge founder Polly Leonard, Crafting Your Brand teaches how to communicate your brand message with certainty and relevance. Crafting Your Product has been designed for artisan brands who are finding ways to tell their story and sell their products during and after COVID. Crafting Your Message has been specially designed for artisan brands who create or sell handmade textiles and who need to find powerful relevant messages and storytelling tools to position their brands internationally in the new retail landscape.
Polly and Marcella are industry experts with first-hand knowledge of the vocabulary of techniques, skills, and materials taught. Their experience ranges from product development to brand building, retail, photography, writing, event planning, as well as experience in accessing evolving markets. All courses are for entrepreneurs regardless of what stage of development they are in: brand definition, brand evolution or brand redirection.
Praise for Crafting Your Brand:
“Textile masterminds, Marcella and Polly are the mentoring dream team. Razor sharp and aesthetically acute, offering a depth of experience in the field, they provide a wealth of information on all aspects of engaging in branding for fiber creatives. I’ll spend the next six months, distilling and integrating innovations gleaned from their tutelage.” Bonnie Saland, founder, Philomela Textiles.
“I really enjoyed the workshop. The format, with videos, examples, ideas, slides, homework, websites to visit and books to read. Polly and Marcella explained things very well. The course was eye opening and very important for my future. I really appreciated how both were kind and helpful solving doubts, questions and personalizing all the material for all participants.” Claudia Falquez Useche, weaver Barcelona.
“I appreciated your curated selection of brands used as examples in the course, also the emphasis on important subjects like body positivity and cultural appropriation. You certainly guided us toward the future of fashion and the market leaning towards more intelligent consumers, less pollution, fair labour practices and unique products.” Cydney Cornell, weaver New York.
"Thank you for organizing and presenting this important workshop for those of us looking to sustain ourselves through our passion of textiles. The intensity and duration of this experience was the right combination for me to get out of my head and into the heart and soul of why I do what I love to do. The professional experiences you two, Marcella and Polly, generously shared, opened a world of possibilities and demystified opportunity for success. I entered into this experience seeking focus, and found that along with so much more. I'm grateful for your thoughtful guidance.” KAREN LUKACS textiles