Crafting Your Brand

Image: Julian Mora

Starting 9 November, Selvedge’s founder Polly Leonard and lifestyle specialist Marcella Echavarria will run a five-day virtual course for craft business owners; Crafting Your Brand. The course has been specially designed for artisan brands who create or sell handmade textiles and value hand-making, artisanship and sustainability. It will outline ways to potentialise your brand, tell relevant stories, design, merchandise and sell products during and after COVID. Marcella explains: "You will learn how to communicate your brand message with certainty and relevance, as well as receive all the tools for powerful communication with an emphasis on social media."

Polly and Marcella ran the first version of this course during the summer. Feedback for Crafting Your Brand: “I really enjoyed the workshop. The format, with videos, examples, ideas, slides, homework, websites to visit and books to read. Polly and Marcella explained things very well. The course was eye opening and very important for my future. I really appreciated how both were kind and helpful solving doubts, questions and personalizing all the material for all participants.” Claudia Falquez Useche, Weaver.

“Thank you for organizing and presenting this important workshop for those of us looking to sustain ourselves through our passion of textiles. The intensity and duration of this experience was the right combination for me to get out of my head and into the heart and soul of why I do what I love to do. The professional experiences you two, Marcella and Polly, generously shared, opened a world of possibilities and demystified opportunity for success. I entered into this experience seeking focus, and found that along with so much more. I'm grateful for your thoughtful guidance.” Karen Lukacs, Eco Fashion Designer & Maker.

9 - 13 November 2020, Crafting Your Brand, Online Course with Marcella Echavarria & Polly Leonard

For more information visit www.selvedge.org