Dream, Plan, Do


The Design Trust is an online business school for designers and makers, based in London, England.  Dream Plan Do, a planner journal, was written by Patricia van den Akker (the director of The Design Trust) in 2016. The book is based on Patricia’s 25+ years’ experience as a business adviser, trainer and coach to thousands of creatives, especially designers and makers. Created specifically for makers, designers, artists and galleries, the planner contains practical planning tools and checklists with expert business advice to get creatives more focused and organised. Each month has a business theme - based on what to focus on that month to be as productive as possible - using the quiet months to get ready for the busy months! The planner, associated wall chart and online community club help small businesses feel less overwhelmed and frustrated, better organised and more supported. 

The Monthly Planner Journal was written specifically to help creatives focus on their business and is full of ideas, tips, challenges, and questions to get them motivated to take action and get their business moving in the right direction.

The Annual Wall Planner has all the major UK design & craft events plus on the reverse a handy business planner for the year so there’s never an excuse to miss out!

The Dream Plan Do VIP Club is for those needing and wanting something more disciplined - monthly online learning sessions throughout the year with Patricia on the journal topic of the month PLUS one monthly feedback/Q&A session each month. Sessions are done with the VIP Club community so members learn from each other too, bouncing ideas around and sharing what works and what doesn’t work for them.  It’s a beautiful space for extra support, inspiration and accountability.


Guest blog by Patricia van den Akker


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