Image: All images courtesy of Fashion Revolution
At Selvedge we are keenly aware that textiles are at the forefront of the climate crisis and their production is tightly bound up with the inequalities that plague our society. So, as it is Fashion Revolution Week, we are spotlighting some of the ways you can get involved with the campaign this year.
Fashion Revolution is the world’s largest fashion activism movement which campaigns for a clean, safe, fair, transparent and accountable fashion industry through research, education and advocating for policy change. They believe in a global fashion industry that conserves and restores the environment and values people over growth and profit. In order to achieve this goal, the organisation conducts research that shines a light on the fashion industry’s practices and impacts, highlights where brands and retailers are moving too slowly and incentivises and promotes transparency and accountability across the supply chain.
Fashion Revolution Week takes place every year in the week of the 24th April, the anniversary of the Rana Plaza collapse in Bangladesh in 2013. The Rana Plaza building housed a number of garment factories, employing around 5,000 people who manufactured clothing for many of the biggest global fashion brands. More than 1,100 people died in the collapse and another 2500 were injured, making it the fourth largest industrial disaster in history. From 19 – 25 April, Fashion Revolution Week is specifically focusing on three areas: Rights, Relationships, and Revolution—calling on the fashion industry and governments to recognise the interconnection between human rights and the rights of nature.
Image: Image courtesy of @Hannasin
How to get involved:
Post a selfie
This year, once again Fashion Revolution is asking people to hold brands accountable for their impact on the environment, the natural resources used in their materials and their waste footprint. On the Fashion Revolution website you can download a poster and post a picture of yourself on your favourite social media platform asking the brand you are wearing #WhatsInMyFabric?, #WhoMadeMyClothes? And #WhatsinMyClothes? Don't forget to tag Fashion Revolution @fash_rev too!
It is well known from research that brands pay close attention to the demands of their customers — and that these simple pleas for transparency can effect major changes in even the biggest fashion brands.
- Inspire others
In 2020, people went into lockdowns around the world and used the windows of their homes to share messages of inspiration and support, politics and protest with their neighbourhoods. This year Fashion Revolution wants to see people everywhere using their windows—and their creativity—to ignite a fashion revolution and spread the word. You can download Fashion Revolution's impactful printable posters, or get creative and make your own.
Join an event
From a Slow Fashion Workshop to a discussion on cultural intellectual property rights and the rights of nature attend one of the many Fashion Revolution online events that will be streaming all around the world!
Discover more Fashion Revolution Week events.