For forty-five years, Gudrun Sjödén has reached demographics often disregarded by the mainstream fashion industry, and has created fashions for women who dare to stand out from the crowd.
In the 1970s Gudrun Sjödén started her own brand with the mission to create sustainable style for colourful women of all shapes ages and sizes - unique clothes that stand the test of time. Her following has grown and today there is a global community of “gudrunistas” spanning three generations.
For the anniversary collection they return to some of the most iconic themes throughout the years; playful roses, graphical strong lines and saturated palettes created by plant and mineral dyes. The collection reminisces upon Gudrun’s many memorable meetings over the years - people and places that have inspired her designs. Handicraft and heritage textile traditions from all over the world can be found here; a bold print inspired by Frida Kahlo’s Mexico in the “Zigzac tunic” and the beautiful harmonious Indienne style block print in the “Madame Indigo” range.
Perhaps the best loved Gudrun motif is her watercolour rose, interpreted in joyous brush strokes. ‘Rose Garden’ is a festive capsule range of Gudrun’s roses digitally printed on sheer habotai silk. Silk has a long and rich history and is considered a sustainable fibre, as it is renewable resource, biodegradable and uses much less water and chemicals than many other textile fibres. The magic of silk lies also in its temperate qualities, cooling in warm weather and warming when it’s chilly. Natural fibres are close to Gudrun’s heart and she continues to explore new sustainable materials with each new range.
Visit Gudrun's website to browse the anniversary collection where each garment tells a unique story! Their bricks and mortar store is also full of colourful inspiration: 65-67 Monmouth Street, London, WC2H 9DG