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How Mature ha. is Redefining Modern Millinery

How Mature ha. is Redefining Modern Millinery

July 12, 2025
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In a world where travel has become synonymous with compromise - where we sacrifice style for convenience, or durability for packability - Kobe-based hat brand Mature Ha. presents a refreshingly different philosophy. Founded in 2004 by husband-and-wife duo Masayuki and Yuki Takata, this Japanese millinery house has spent two decades perfecting what they call the "new standard hat" - headwear that refuses to choose between form and function.

Mature ha. Paper Brisa Weave Capeline hat. 

What began as a small multi-brand hat shop in Kobe has evolved into something far more profound: a meditation on how accessories can enhance rather than complicate modern life. The Takatas' vision centres on a simple yet revolutionary idea - that wearing a hat should feel as natural as putting on shoes or carrying a bag. This philosophy permeates every aspect of their design process, from material selection to the final hand-finishing touches applied in their Kobe atelier.

Mature ha.'s innovative approach is exemplified in than their iconic Boxed Hat. Composed of 82% paper, it challenges everything we think we know about hat construction. Made from braided soft paper derived from wood pulp, it can be folded completely flat and packed into its own box - emerging hours or even days later ready to wear, shape intact. Representing freedom from the tyranny of rigid accessories that demand special treatment and dedicated storage space, it speaks to a deeper understanding of the contemporary lifestyle needs of the modern traveller.

Paper abaca long brim boxed hat by Mature ha.

Working with nine trusted factories across Japan, the Takatas ensure that each hat embodies the highest standards of Japanese craftsmanship while meeting the demands of contemporary life. Seasonal collections showcase this commitment to material excellence: cashmere, felted and knit wool for winter months, while summer brings abaca, cotton, and silk creations that breathe with the wearer.

The brand's global appeal - from Japanese city streets to American resorts, European boutiques to Asian markets - demonstrates how thoughtful design transcends cultural boundaries. Mature ha. hats don't just protect from sun or rain; they become part of a lifestyle philosophy that values quality, comfort, and the quiet confidence that comes from wearing something genuinely well-made.

Raffia braid hat with lace ribbon by Mature ha.

In an age of fast fashion and disposable accessories, Mature ha. offers something increasingly rare: timeless pieces designed to be companions rather than statements, to enhance rather than overwhelm, to last rather than merely survive the season.

Featured in Selvedge Issue 125, Mediterranean, one lucky reader will have the opportunity to win a Mature Ha. Paper Brisa Weave Capeline hat worth £285. This exceptionally lightweight paper hat is made from brisa-woven fabric and finished with a ribbon detail crafted by layering 100-percent cotton organdy and grosgrain ribbons. The neutral tones and soft, natural texture make it a versatile choice from beach to city. Enter here for your chance to win!

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Further Information:

Mature ha.

@mature_hat

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Image Credits:

Lead: Mature ha. Paper Brisa Weave Capeline hat. 

All images courtesy of Mature ha. 

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