One Dress: PLANET
One Dress: PLANET is a one-of-a-kind couture piece from Tammam Atelier, designed in partnership with Stop Ecocide International. More than just a garment, it is a powerful symbol of connection between creators, consumers, and the planet, challenging traditional fashion consumption. Rather than producing multiple replicas, this project allows individuals to become co-owners of a single couture gown.
Image: Lucy Tammam and JoJo Mehta Stop Ecocide with One Dress: PLANET.
Image above: TAMMAM, One Dress: PLANET. Photo Credit @ Nicole Tran.
Debuting as the highlight of Tammam Atelier’s London Fashion Week finale, the dress featured hundreds of hand-embroidered florals, each sponsored by supporters months in advance. These embroidered florals, symbolizing endangered plant species from diverse ecosystems, reflect a collective commitment to environmental protection. The purchasers are credited as co-owners, and their contribution is immortalised through the intricate, hand-stitched artistry by skilled artisans, whose names are also honoured on the official One Dress register.
“Fashion is a powerful platform,” says Ms. Tammam, creative director of TAMMAM. “It opens space for difficult conversations, and today, the most urgent conversation we must have is how to work together to protect our planet.”
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