Peruvian Connection Competitionby Selvedge Team
All images: Peruvian Connection.
On 1 December, we will launch our traditional 12 Days of Christmas competitions. 12 competitions over 12 days, to enter to win an extra present for yourself. (Or others if you are very generous). To ease the wait, we're pleased to be able to offer an additional winter competition starting now. Peruvian Connection has created a prize bundle for Selvedge blog readers. Peruvian Connection is a female-owned, luxury women’s apparel company that has partnered with Peruvian cottage industries for nearly 45 years. Their mission is driven by the desire to help preserve Andean textile traditions. Peruvian Connection’s opulent clothes and accessories feature intricate knits, hand-finished details, and custom prints. The brand’s cloud-soft alpaca sweaters and dresses and tailored outerwear are ideal for the colder weather. As is their sustainably sourced* Vallnord alpaca fur hat, as seen on Kate Middleton during the royal family’s 2017 Christmas outing (included in giveaway).
Peruvian Connection was launched in 1976 by mother and daughter team Biddy and Annie Hurlbut, after inspiration took hold halfway across the globe. While researching anthropology in Peru, Annie, a 19-year-old Yale student, fell in love with extraordinary hand woven mantas and ponchos she discovered in the markets of Cuzco, the ancient capital of the Incas. The company grew from there and in addition to its catalogues and online presence, it now includes seven retail stores, London, New York City, Aspen, Colorado, Santa Fe, New Mexico, Chicago, Washington D.C., and their hometown of Kansas City, Missouri.
For the Selvedge giveaway, Peruvian Connection has gifted their Vallnord alpaca fur hat and matching pull-through scarf. They have also included an Aspen Tunic made from woolen-spun royal alpaca, in deep red hue. The last item in Peruvian Connection’s gift bundle is a £150 gift certificate so that the winner can enjoy finding a piece of their own (or to gift).
Check back on 1 December for the 12 Days of Christmas competitions.
*Sustainably sourced: "Alpacas are virtually never raised for their fur in the Andes. Rather, they are sheared annually for their precious fiber, which is spun into yarn for the international luxury market. Andean herdsmen depend upon this renewable resource in order to survive. It is only when an animal dies of natural causes, which is common in the harsh reaches of the Altiplano, that the fur is harvested. Alpaca herding families are dependent on alpacas for their existence, and the value of the alpaca fur is secondary to the value of the fleece the animal produces over its lifetime. When an animal dies of natural causes, however, the herdsmen are able to recoup a portion of their loss by marketing the animal’s pelt."