Sourcing rugs and textiles is a slow process, taking the time to mindfully select each of the pieces for their distinctiveness, quality and design. Buying Vintage pieces is a way to be sustainable - something beautiful that already exists in this world - rather than producing more. Authenticity and timeless style are values that are essential for Made by Afous. By crossing borders and collaborating creatively with exceptional individuals, an unexpected alchemy occurs. From these experiences and exchanges, a modern mindset emerges from traditions.
Why “Afous”? It is a Berber word which means “Hand”. Hands, for Made by Afous, symbolise humanity, cooperation and handicraft. Their collaborations in Morocco started mostly with the Berber community. They are the ones who came up with the name.
The name “Berbers” was coined by the Romans. They are an ethnic group indigenous to North Africa, primarily inhabiting Algeria, northern Mali, Mauritania, Morocco, northern Niger, Tunisia, Libya, and a part of western Egypt. Their name for themselves is Mazigh-en meaning ‘Free People – Noble Men’.
We talk to Made by Afous founder, Daniela Gallenti, about their textile stories and inspiration.
Want to read more of this article?
We are proud to be a subscriber-funded publication with members in 185 countries. We know our readership is passionate about textiles, so we invite you to help us preserve and promote the stories, memories, and histories that fabric holds. Your support allows us to publish our magazine, and also ‘what's on’ information, and subscription interviews, reviews, and long-read articles in our online blog.
ALREADY A SUBSCRIBER? CLICK HERE TO ACCESS CONTENT