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The Boucharouite Project

What happens to all the scraps of unused fabric that build up in a textile design studio? Usually they are swept up and thrown away, destined for landfill despite all the effort that went into their design and manufacture. Paris-based textile designer Calla Hayes decided to do something different with fabric scraps left over from her work. Working with a group of female Moroccan artisans, she has repurposed leftover fabric into stunning works of art, putting a new spin on the traditional Berber art of carpet-making.

The of different scraps of fabric gives the carpets a texture that invites touch and each individual carpet has its own colour story. While Hayes supplies the material and chooses the colours, the design of each carpet is the result of a true collaboration. The artisans are sent general ideas of design and composition but are free to add their own interpretations. This means Hayes, unlike most designers, is never quite sure what the latest creation will look like.

The project, named the Boucharouite Project, is not simply about reducing the amount of waste that goes to landfill. It also supports craftspeople and their art and spreads awareness about sustainable design and consumption. After starting the Boucharouite Project, which has been well-received by the public, Hayes has now also begun working on further recycling projects. For example, she has collaborated with Coolican & Company to design furniture that incorporates hand-woven cord (made from recycled luxury fabrics).

www.calla.fr

Blog post by Jessica Edney



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