Morocco & France, Calla, Textile Upcycling & Weaving
Paris-based designer Calla Haynes grew up in Toronto and moved to New York to attend the Parsons School of Design. Upon arriving in Paris, Haynes worked at Rochas and Nina Ricci, honing her textile and print design skills. Haynes launched her namesake label CALLA in 2009, establishing a fresh balance between refined and relaxed. The collection was heralded by the fashion press including Vogue and Elle, and Haynes was the subject of a profile in the New York Times. Through her label, Haynes was a finalist in several design awards including the Grand Prix of Design of the City of Paris, the Dorchester Fashion Prize, and four nominations for the ANDAM Award.
Placing CALLA on hiatus in 2015, Haynes focused her attention on collaborations with diverse and high-end brands around the world. This collaborative spirit inspired Haynes to seek out artisans in Morocco to explore the space between European Luxury and Berber Craft. The result is "The Boucharouite Project": initiatives that focus on two key themes of Sustainable Design–recycling textiles and supporting traditional craft. This includes a collection of rugs made in collaboration with female weavers, and a collection of Babouche slippers handmade in the souk of Marrakesh using upcycled vintage Berber rugs.
To follow the story of CALLA, find them on social media here.