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Diana Uprichard - DOLLY Clothing

Diana Uprichard is the founder of DOLLY Clothing, a sustainable clothing hub based in the heart of Lewes. An experienced designer, seamstress, and teacher, Diana brings deep knowledge and quiet determination to her work — believing wholeheartedly that sewing is nourishment for the soul.

From her bright and welcoming studio, she offers a thoughtful alternative to fast fashion. DOLLY’s collection includes zero-waste, cut-out and ready-to-sew clothing kits, as well as a range of ready-made garments, all designed with sustainability and longevity in mind. Diana also provides a bespoke alteration and mending service, alongside regular sewing classes that empower individuals to create, repair and reconnect with their clothing.

Diana is a committed advocate for a more responsible fashion industry. Through DOLLY, she leads awareness-raising campaigns and community events that highlight the environmental impact of our clothing choices, encouraging a slower, more considered approach. Her work is both practical and poetic — grounded in skill, and guided by a belief in the quiet power of the needle and thread.

At the heart of DOLLY is a desire to reimagine fashion as a craft, a conversation, and a conscious act of care.

Find out more and follow DOLLY Clothing:
www.dolly.uk.com

@dolly_clothing

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Diana Uprichard - DOLLY Clothing Diana Uprichard - DOLLY Clothing Diana Uprichard - DOLLY Clothing Diana Uprichard - DOLLY Clothing Diana Uprichard - DOLLY Clothing
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