Injiri, meaning “real India”, historically stands for “real Madras checkered textiles” which were exported to West Africa back in the 18th century.
Launched in 2009 as a clothing brand by Chinar Farooqui, Injiri believes in the beauty of hand-weaving processes. Injiri as a brand is more about story-telling, the end point is reflective of the journey of many processes. They make clothing for women and textiles for home. The brand focus is on textile development and sustainable usage of materials.
Injiri curates an aesthetic around absolute simplicity while working within the limitations of textile techniques. Celebrating the living tradition of crafts in India, the brand has found resonance with aesthetes across the world. One of the brand’s many achievements came as the prestigious EDIDA Award for interior textiles in the year of 2016.
'Every stitch, gather and selvedge in Chinar Farooqui’s designs for Injiri tell a story. Farooqui sees her textiles as text, a hand-crafted tale that’s shaped by artisans and weavers across India. With influences from folk clothing and local dressing styles, complemented by a deep respect for process, Injiri writes a compelling aesthetic narrative.' As featured in Selvedge Issue 58, Blue & White.
To follow the story of Injiri, find them on social media here.