Indigowares

Lisa Reddings love for the heritage and practice of indigo dyeing was the driving force behind the creation of Indigowares. She views each garment as an opportunity to innovate, bringing a modern twist to long-established textile practices such as Shibori techniques, block printing, and dip-dyeing. All of these techniques are carried out using natural dyes and eco-friendly practices. Sustainability lies at the core of Indigowares, with a philosophy that aligns fully with the slow fashion revolution. The focus is on craftsmanship, environmentally friendly processes, and traceability, ensuring that each garment is made to last.

The philosophy behind Indigowares is the result of her ever-evolving career in the fashion industry. Before founding Indigowares, she spent 20 years training and working as a textile designer, with much of her work centred on conceptual print design, creating prints, denim treatments, and finishes for well-known brands as well as independent print studios in New York and London. This work fuelled her love of textile creation. However, during this time, she began to notice the toll that the fast fashion process was taking. The work in these fast-paced, mass-production-driven design studios started to feel rushed, leaving less and less space for the part of the process she loved so much—digging deep to research, learn, and create classic, timeless garments. Being caught in the fast fashion treadmill led to feelings of burnout. This environment was not conducive to the design process or to the innovation toward sustainable practices that had always been at the heart of her work.

Currently, the design and part of Indigowares’ production are carried out locally by her or her seamstress, Daniella. Beyond this, she collaborates closely with artisans in Jaipur, Uttarakhand, and Jaisalmer in India to repurpose and source brand elements such as organic indigo pigment, vintage Kantha quilts, and block prints. Her goal is for Indigowares to champion the local makers involved in creating each garment.

Find out more and follow Indigowares:
indigowares.com

@theindigowares