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Issue 00 Launch
Selvedge Magazine
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July/August 2004
The first issue of Selvedge
"WELCOME TO THE MAGAZINE. Look inside our pages and you’ll sense there is something else on offer besides the subtle design, peerless writing and beautiful photography; there’s a philosophy and a belief system based on a cerebral and sensual addiction to textiles in all forms. If, like me, you believe in the importance of your material surroundings and have a passion for the beautiful and beautifully made, then Selvedge is for you. This magazine evolved from my desire for a magazine reflecting this passion with a degree of elegance. Our aim is simple: to offer a total aesthetic experience, with textiles as the thread linking fine art, fashion, travel and interiors. In combining elements of both specialised and lifestyle titles, Selvedge represents something entirely new.
Selvedge is being launched at a time when fashion and the mainstream’s passion for the handmade and crafted appears to have deepened into a long running affair. Evidence of making is suddenly desirable, and this work-intensive aesthetic is exactly what Selvedge offers. We intend to establish a platform for the promotion of talented designer makers and in this issue we include Kate Blee’s striking designs. I’m sure you will admire her expertly beaded cushions made by the villagers in KwaZulu-Natal, South Africa. We also visit textile maker Asta Barrington, Tim Clinch’s stunning photographs capture the subtle elegance of her home.
At a time when branding reigns supreme Selvedge will reinstate the individual. As one Paris-based trend forecaster recently pointed out, ‘Many people are saying that they actually want fewer things and that they have to be special’. Selvedge is dedicated to this idea.
Travel is another great way to discover unusual treasures. Angela Thompson uncovers the baroque capital of Lithuania in this issue. With its imminent acceptance into the European Union, now could be the perfect time to sample the delights of Vilnius. There’s even a chance to win a free visit by entering our competition for a weekend break courtesy of Baltic Holidays.
In the Selvedge office, we are pretty confident that you will enjoy our first issue. Please let us know what you think by completing the enclosed questionnaire and play your part in shaping Selvedge. First one out of the hat is off to Vilnius."
Polly Leonard, Founder, Selvedge Magazine
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7 reviews
A
Alison A truly enjoyable read
This magazine is a joy to read on every level. It is well researched, interesting and beautifully written. It cleverly connects the distant past with cutting edge current practice and has inspired me to learn more about both. Now I want to read more!
B
Barbara S. Visually very satisfying and intellectually stimulating
I always find Selvedge Magazine visually very satisfying and intellectually stimulating. I have all the issues in my library and will have to find a good institution to donate then to when the time comes. I remember getting issue 00 at some conference or meeting in the US when you were first starting out. Bravo again for so many years of sharing the joy of textiles in all its varied forms with all of us.
E
Ellie H. Selvedge endlessly nourishes my soul
Selvedge endlesslynourishes my soul. Much love and gratitude to Pollyand the Selvedge clan.
M
Marial Absolutely gobsmackingly gorgeous
I was expecting something nice, but I was in no way prepared for how absolutely gobsmackingly gorgeous and inspiring your magazine is. Wow and wow. Now I’m counting the minutes until my next paper copy arrives.
K
Kathleen O’Grady A Very Special Offering
Since the very first time I received your editions and including each time I receive one, I’ve felt the experience is like receiving a new doll. I wish to be alone with my new ‘doll’ pouring over each page, enjoying the wonderment and delighting in the special moments. Thank you.
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