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Jenni O’Sullivan - Rooska Socks
Jenni O'Sullivan, founder of Rooska socks, is bringing hosiery back to Leicestershire, its historical home, and championing British manufacturing, British wool and British female creatives along the way. She set up the business in 2022, after a 35-year career in the fashion industry, and now creates beautiful British socks in natural yarns — wool, cotton and alpaca.
Colour sits at the heart of the brand, nowhere more so than in the British wool 'Croft' sock, which will be showcased at Selvedge Fair in seven colourways. The name Rooska comes from the townland on Ireland's west coast where Jenni's father was born; both parents were Irish, moving to Leicestershire in the 1960s, and the name is a nod to that heritage.
For Jenni, socks are as practical as they are essential, and a return to natural fibres and traditional ways of making feels like a step in the right direction. Rooska is growing slowly and organically, part of a wider rise of small, sustainable British brands often started and led by creative women. The ethos is simple: quality, craftsmanship, natural fibres, colour and British manufacturing.
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