Jenny Berge is the CEO of Svensk Hemslöjd (The Association of Swedish Handicraft). Svensk Hemslöjd is a long established craft institution with a shop in the centre of Stockholm. Jenny Berge is a true crafter and has a wide knowledge of different craft disciplines which she applies in her everyday work in the shop to give the best service, find the best craft to sell and find the best materials, designs and designers for DIY-kits, all with the base in Swedish tradition and folklore culture. In her free time she knits and designs rya rugs - traditional Scandinavian wool rugs - and DIY kits that are sold in the shop.