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Friday 19 September, 11-5 p.m.: Pop Up: India's Leading Contemporary Designers
Selvedge Magazine
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Asia House, 63 New Cavendish St, London W1G 7LP
To coincide with London Fashion Week, Selvedge will present the first Indian Designer Showroom in the city. Showcasing seven of India’s leading designers, all working in the realm of handcrafted contemporary clothing. A movement pioneered by the founder of Injiri, Chinar Farooqui.
Earlier this summer, the UK government announced a cessation of import taxes being levied on clothing and textiles imported into the UK, The trade deal removes the tariff on textile imports from India. Prior to the CETA, India faced a duty disadvantage of 10-12%, which posed challenges for exporters in sustaining their order books. This is a game-changing development for industry and the perfect time to connect these designers with the UK market.
Taking place at Asia House, a grade II listed Georgian townhouse with a bespoke gallery space that is only a stone’s throw away from London’s central shopping districts. Asia House is a prestigious cultural institution connecting Asia and Europe. Their mission, to build political and business connections that foster long-term, sustainable relationships, makes this an excellent partnership to host the first London showroom.
Spanning three days, the showroom will first open its doors to buyers from leading stores and boutiques, offering a private opportunity to explore and place orders for their Spring/Summer 2026 collections. On the final day, fashion enthusiasts and Selvedge readers are invited to meet the designers, place orders, and even shop select pieces ahead of their store debuts.
The showcasing designers include Injiri,Soham Dave, MAKU, Paiwand, Padmaja, RaasLeela and Ka-Sha .
"As a designer working with handlooms in India, I feel a responsibility to engage with textiles in a way that respects their origins." It is important to recognise that these crafts are not static; they evolve, they adapt, and they continue to be relevant in contemporary life. The challenge, and the privilege, is to work with them in a way that preserves their integrity while allowing them to find new expressions."– Chinar Farooqui
Please Note: This is a free public event. To reserve your place, simply add a ticket to your cart and complete the checkout process in our shop.
We will be accepting payments by card only during the event.
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