Made by Afous
Made by Afous is home to beautiful, authentic textiles and artisan-made wares and accessories, including vintage Berber rugs. All the objects and vintage textiles I feature have a story to tell - my personal story with the artisan or the history behind them. I am curious and fascinated by other cultures, their crafts and their skills; the incredible nature and the inspiring people I meet during my search for wonders.
Sourcing my rugs and textiles is a slow process, taking the time to mindfully select each of my pieces for their distinctiveness, quality and design. Buying Vintage pieces is a way to be sustainable - something beautiful that already exists in this world - rather than producing more. Authenticity and timeless style are values that are quintessential in my work. By crossing borders and collaborating creatively with exceptional individuals, an unexpected alchemy occurs. From these experiences and exchanges, a modern mindset emerges from traditions.
Why “Afous”? It is a Berber word which means “Hand”. Hands for me symbolise humanity, cooperation and handicraft. My collaborations in Morocco started mostly with the Berber community. They are the ones who came up with the name.
The name “Berbers” was coined by the Romans. They are an ethnic group indigenous to North Africa, primarily inhabiting Algeria, northern Mali, Mauritania, Morocco, northern Niger, Tunisia, Libya, and a part of western Egypt. Their name for themselves is Mazigh-en meaning ‘Free People – Noble Men’.
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@madebyafous