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Win an Embroidered Shirt by Begrims
About the Prize:
We have an embroidered floral shirt by Begrims to give away. This shirt is designed
by Danae Grimopoulou, founder of Begrims and made in collaboration with a women’s artisanal studio located in Naxos, Cyclades. The “Cuban Floral” shirt was handmade by artisan Paraskevi Karapati. In 100 percent linen, its standout feature is the handmade cross-stitched floral motifs that repeat across the shirt, following heritage cross-stitch embroidery techniques of the Cyclades. The shirt is complete with mother-of-pearl buttons.
Worth £300
About Begrims:
At BEGRIMS Studio, we cultivate an ethos deeply grounded in the eternal rhythms of nature. Each piece becomes a poetic expression—infused with heritage, care, and a reverence for craftsmanship.
BEGRIMS is a labor of love, where garments are brought to life through a blend of modern romantic design and ancestral spirit. Danae’s personal journey is intimately woven into the brand’s identity, as she pays homage to her Greek roots and the cultural legacy she carries forward.
Central to BEGRIMS is collaboration with local artisans across Greece, especially women, whose hands preserve fading textile techniques. In particular, Danae works in close partnership with a women-led artisanal studio on Naxos Island, that has been weaving tradition into textiles since 1989. There, on traditional handlooms known as ‘krevataria’, each weave carries the spirit of the past and the heart of the maker.
BEGRIMS stands as a celebration of cultural memory, female artistry, and the enduring connection between people and place. It is a brand rooted in authenticity, ritual, and a deep respect for the past—designed to speak to the present and future.
About Danae
Danae Grimopoulou is a Greek fashion designer who divides her time between Greece and Southern France. Born and raised in Athens, she studied Fashion Design at Polimoda in Florence and honed her craft working with emerging brands throughout Europe, the UK, and Africa.
Her deep passion for textiles and craftsmanship is shaped by a rich, multicultural family history. Her grandfather once ran a shop specialising in athletic wear and fabric trade in Bouaké, Ivory Coast, where her mother spent her early years immersed in nature and the rhythms of everyday life. These stories sparked Danae’s early sensitivity to material, texture, and the spirit of place. On her father’s side, the simplicity of Athenian life and her grandmother’s delicate hemstitching introduced her to the quiet poetry of tradition and handmade craft — shaping the foundation of her contemporary romantic aesthetic.
Further Information:
Image Credits:
All images courtesy of Danae at Begrims
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