12 Days of Christmas: Win a Sock Subscription and Hot Water Bottle Cover from ROVE
Founded in 2013 by designer Rose Brown, ROVE is a British knitwear label, design studio, and small-batch factory based in Margate, Kent — a brand shaped by slow craft, natural fibres, and a deep respect for British textile heritage. Brown, who grew up in a family of artists and seamstresses, developed strong craft skills early on. After studying Textile Design at Winchester School of Art, interning for designers including Nicole Farhi, and working for a South London knitwear studio producing for the High Street, she set out to create something more thoughtful: knitwear made from natural, traceable materials, rather than the synthetics so typical of mass manufacture.
Her vision was further shaped by a transformative Awamaki design residency in a South Peruvian village, where she worked alongside Quechuan women whose deep connection to traditional craft informed her commitment to simplicity, function, low-impact materials, and pure craftsmanship. It’s an ethos that also underpins the nuanced, landscape-driven palette celebrated in Selvedge Issue 127, Aurora, where her work featured in the article “Colour Blocking Is Back.”
House Intarsia Jumper by ROVE
ROVE’s Margate studio is home to a small, expert team: Rose leads design and sampling, while Harriet hand-finishes each piece with meticulous care. They work exclusively with organic, natural, recycled or biodegradable materials, and maintain full transparency around production. Alongside studio-made hats, scarves and homewares, ROVE collaborates with specialist factories in and around Nottingham — heartland of British knitting — where skilled technicians produce the brand’s socks and gloves on traditional machinery.
Womens Wool Beret in Cornflower Marl by ROVE
Central to ROVE’s identity is colour. Brown’s palette echoes the British countryside in flux: soft late-summer pastels, rich autumn tones, muted winter hues, spring’s delicate brightness, and the vivid clarity of high summer. Marled and melange yarns bring subtle shifts in tone, grounding each seasonal collection in mood as much as form.
Today, we also share more from Rose Brown in our Five Minutes with a Friend interview series. Read on to find out more, but first, a little information about this prize:
12 Days of Christmas: Win a Sock Subscription and Hot Water Bottle Cover from ROVE
Fine Merino Wool Socks in Stripe Red by ROVE
This prize brings together two of ROVE’s beloved offerings: a Year’s Sock Subscription and a Hand-Knitted Hot Water Bottle Cover, together worth £290.
The Year’s Sock Subscription delivers a surprise pair of ROVE’s best-selling socks every month — knitted in the UK from organic cotton or merino wool in considered, seasonal colour-ways. A quiet, recurring delight that brings comfort and craft into the everyday.
Worth £240.
The Hot Water Bottle Cover, knitted in ROVE’s Margate studio from 100% natural British wool, is a soft, tactile home companion. Durable, insulating and breathable, the heritage yarn softens beautifully with use, offering warmth that feels both practical and luxurious.
Worth £50.
Rooted in honesty, craftsmanship and thoughtful design, ROVE’s pieces are made to be lived with, loved, and treasured for years to come.
To enter, click on the button below, or visit the Selvedge Enter a Prize Draw page — and don’t miss the daily prize draws running from 1–12 December.
Winners will be announced on 13 December.
Five Minutes with a Friend: Rose Brown
Rose Brown, as photographed by Alun Callender for Selvedge Issue 127, Aurora
Rose, What is your first memory of a textile?
My earliest memory is probably of my grandmother’s knitted jumpers — the kind that seemed to hold warmth and love in every stitch. She had a wonderful range of intarsia jumpers in mohair and I remember being fascinated by how it could be made entirely by hand.
Can you put into words what you love about textiles?
I love the sense of continuity — how textiles connect us to both nature and tradition. There’s something grounding about working with fibres that come from the earth, and then transforming them into something lasting and functional.
Where did you learn your craft?
A lot of what I learned was skill passed down to me from my mother and grandma, I also studied textiles at Winchester School of Art, but most of what I know has come from years of making and experimenting — first on domestic machines, and later through running my own knitwear studio. It’s been a slow, hands-on learning process that never really ends.
Where is your most inspiring space or place to create?
Our Margate studio. It’s a calm, light-filled space by the sea, filled with yarn cones, swatches, and half-finished ideas. There’s always something quietly inspiring about seeing the machines at work while we hand finish trims and hems.
What has inspired you recently?
I really enjoyed The Sunken Boat exhibition at our local gallery, The Turner Contemporary. I was drawn to the muted, natural colour palette and the sense of quiet reflection that ran through the work. Living by the sea, I often find inspiration in the weathered textures along the coastline. It reminded me of why I’m drawn to materials like wool, which hold a kind of honesty and longevity within them.
What is your most cherished textile, and why?
A hand-knitted Shetland jumper I found years ago in a charity shop. It’s slightly misshapen and patched, but it feels alive — like it’s had a whole life before me.
Which colours, textures or materials say “Christmas” to you?
Deep reds, warm browns and natural undyed wool. Soft textures that invite you to slow down — brushed lambswool, felted knits, and woven tweeds.
What textile traditions or handmade items make the festive season special for you?
Knitted stockings, naturally, and blankets. There’s something ritualistic about pulling out the same soft pieces each year, like they hold the memories of previous winters.
Do you have a favourite Christmas decoration or textile you bring out every year?
All of our traditions are still quite new, but that makes them feel all the more special. Our Christmas tree star topper is only seven years old, yet I love the thought that it will stay with us for a lifetime. There’s something so comforting about these small, familiar objects that return each winter.
If you could spend Christmas anywhere in the world to discover festive textile traditions, where would it be?
Probably the Faroe Islands or rural Norway — somewhere where wool is still such a big part of daily life, and textiles are woven into the rhythm of the season.
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Further Information:
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Image Credits:
5 Minutes with a Friend portrait: Rose Brown, as photographed by Alun Callender for Selvedge Issue 127, Aurora
All further images courtesy of Rose Brown at ROVE.