IRO IRO: Crafting a Circular Tapestry from Waste
In the heart of Jaipur, the circular design collective IRO IRO weaves a unique narrative of innovation, conscious craftsmanship, and prosperity. Breaking free from conventional fashion norms, IRO IRO's journey is defined by the artful transformation of garment offcuts into handwoven fabrics that breathe new life into the discarded.
The process begins with a collection of offcuts meticulously gathered from garment factories. These seemingly insignificant remnants are then transformed into tiny scraps, carefully sewn back together to create a distinctive liner yarn. This intricate material is the soul of IRO IRO's creations, a testament to their commitment to upcycling and environmental kindness.
This method, though time-consuming and challenging, results in fabrics that not only bear the stamp of individuality but also embody a unique connection to the planet. Each piece, while it may not mirror the exact image, resonates with an overall aesthetic that remains unaltered, ensuring a blend of beauty and sustainability.
IRO IRO's vision extends beyond mere creativity; it strives to make the upcycling process replicable through smaller, decentralised systems. By utilising diverse indigenous craft practices in Indian villages, the collective envisions developmental opportunities that empower artisans, command dignified wages, and enhance lifestyles.
Collaboration lies at the heart of IRO IRO's mission. Partnering with businesses across the globe, they turn waste into functional art pieces, advocating responsible design and creating a platform for artisans to redefine the essence of refined fabric crafted from waste.
The impact is tangible—10 tonnes of waste off-cuts transformed into handcrafted fabrics, saving 200 tonnes of CO2 over the past three years. This translates not only to environmental preservation but also to meaningful employment for 20 artisans in a Jaipur village, with an impressive 80% of their creations finding homes.
IRO IRO's philosophy transcends the pursuit of scale; it seeks prosperity across the value chain. Quality, design, and upcycling converge to offer a unique value proposition, allowing artisans to dictate their wages and fostering quality income opportunities in villages. This commitment prevents migration, ensuring a high standard not only in their products but in the lives of those who create them.
Investing in an IRO IRO product is more than a purchase; it's a contribution to a revolution. With multifunctional designs, every acquisition represents a powerful statement—supporting responsible craftsmanship, expressing personal style, and embracing the ethos that the next big thing is, indeed, lots of small things.
Text and images courtesy of IRO IRO
Find out more and follow IRO IRO:
iroirozerowaste.com
@iroirozerowaste
The process begins with a collection of offcuts meticulously gathered from garment factories. These seemingly insignificant remnants are then transformed into tiny scraps, carefully sewn back together to create a distinctive liner yarn. This intricate material is the soul of IRO IRO's creations, a testament to their commitment to upcycling and environmental kindness.
This method, though time-consuming and challenging, results in fabrics that not only bear the stamp of individuality but also embody a unique connection to the planet. Each piece, while it may not mirror the exact image, resonates with an overall aesthetic that remains unaltered, ensuring a blend of beauty and sustainability.
IRO IRO's vision extends beyond mere creativity; it strives to make the upcycling process replicable through smaller, decentralised systems. By utilising diverse indigenous craft practices in Indian villages, the collective envisions developmental opportunities that empower artisans, command dignified wages, and enhance lifestyles.
Collaboration lies at the heart of IRO IRO's mission. Partnering with businesses across the globe, they turn waste into functional art pieces, advocating responsible design and creating a platform for artisans to redefine the essence of refined fabric crafted from waste.
The impact is tangible—10 tonnes of waste off-cuts transformed into handcrafted fabrics, saving 200 tonnes of CO2 over the past three years. This translates not only to environmental preservation but also to meaningful employment for 20 artisans in a Jaipur village, with an impressive 80% of their creations finding homes.
IRO IRO's philosophy transcends the pursuit of scale; it seeks prosperity across the value chain. Quality, design, and upcycling converge to offer a unique value proposition, allowing artisans to dictate their wages and fostering quality income opportunities in villages. This commitment prevents migration, ensuring a high standard not only in their products but in the lives of those who create them.
Investing in an IRO IRO product is more than a purchase; it's a contribution to a revolution. With multifunctional designs, every acquisition represents a powerful statement—supporting responsible craftsmanship, expressing personal style, and embracing the ethos that the next big thing is, indeed, lots of small things.
Text and images courtesy of IRO IRO
Find out more and follow IRO IRO:
iroirozerowaste.com
@iroirozerowaste