Skip to content

WELCOME TO OUR STORE

SUPPORT OUR WORK

  • HOME
  • MAGAZINE
    • CURRENT ISSUE
    • ALL ISSUES
    • FIND SELVEDGE
    • ORDER FAQS
  • SUBSCRIBE
    • FOR YOURSELF
    • FOR SOMEONE ELSE
    • FOR STUDENTS
    • FOR AN INSTITUTION
    • SUBSCRIBER FAQS
    • SUBSCRIBER ACCESS
  • STORIES
  • SHOP
    • ARTISAN GOODS
    • ARTISAN PROFILES
    • BOOKS
    • SELVEDGE GOODS
    • MAGAZINES
    • ORDER FAQs
  • LEARN
    • BOOK A WORKSHOP
    • MEET THE MAKER
    • LISTEN TO A TALK
    • SLOW TV
    • TRAVEL WITH US
  • EVENTS
    • TEXTILE MONTH 2026
    • WINTER FAIR 2026
    • SELVEDGE TOURS
    • EVENT FAQS
  • COMMUNITY
    • JOIN OUR COMMUNITY
    • LISTEN TO A PODCAST
    • SELVEDGE OPEN STUDIO
    • VISIT A TEXTILE COLLECTION
    • SEE AN EXHIBITION
    • ENTER A PRIZE DRAW
    • MAKE A PROJECT
  • COLLABORATE
    • ADVERTISE WITH US
    • WORK WITH US
    • WRITE FOR US
    • WRITE FOR ONLINE STORIES
    • BECOME A STOCKIST
  • OUR STORY
    • READ OUR STORY
    • GET TO KNOW US
    • READ ABOUT US
  • CONTACT US
Log in
  • Facebook
  • Pinterest
  • Instagram
  • YouTube
  • Vimeo
Selvedge Magazine
  • HOME
  • MAGAZINE
    • CURRENT ISSUE
    • ALL ISSUES
    • FIND SELVEDGE
    • ORDER FAQS
  • SUBSCRIBE
    • FOR YOURSELF
    • FOR SOMEONE ELSE
    • FOR STUDENTS
    • FOR AN INSTITUTION
    • SUBSCRIBER FAQS
    • SUBSCRIBER ACCESS
  • STORIES
  • SHOP
    • ARTISAN GOODS
    • ARTISAN PROFILES
    • BOOKS
    • SELVEDGE GOODS
    • MAGAZINES
    • ORDER FAQs
  • LEARN
    • BOOK A WORKSHOP
    • MEET THE MAKER
    • LISTEN TO A TALK
    • SLOW TV
    • TRAVEL WITH US
  • EVENTS
    • TEXTILE MONTH 2026
    • WINTER FAIR 2026
    • SELVEDGE TOURS
    • EVENT FAQS
  • COMMUNITY
    • JOIN OUR COMMUNITY
    • LISTEN TO A PODCAST
    • SELVEDGE OPEN STUDIO
    • VISIT A TEXTILE COLLECTION
    • SEE AN EXHIBITION
    • ENTER A PRIZE DRAW
    • MAKE A PROJECT
  • COLLABORATE
    • ADVERTISE WITH US
    • WORK WITH US
    • WRITE FOR US
    • WRITE FOR ONLINE STORIES
    • BECOME A STOCKIST
  • OUR STORY
    • READ OUR STORY
    • GET TO KNOW US
    • READ ABOUT US
  • CONTACT US
Log in Cart

Item added to your cart

Access Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts
Summer with the Selvedge Archives: Flexible Friend

Summer with the Selvedge Archives: Flexible Friend

July 1, 2026
Share

Love it or loathe it, lycra changed the face of fashion forever.

Written by Emma O'Kelly for Selvedge Issue 6, Blossom.

If you ever watched the 80s American TV show Fame, you’ll remember the highs and lows of being a student of the performing arts – and you’ll also know a thing or two about Lycra. Lydia, Bruno, Coco and the other heroes of the New York City High School for the Performing Arts spent their lives in skin-tight leggings and garishly coloured leotards made from it. Along with aerobics, jogging and the fashion for looking at all times as if you were just about to go to a jazz class at Pineapple Dance Studios, it summed up the sportswear-obsessed 80s. More importantly, it was one of the most radical inventions in textile history.

The discovery of Lycra, and of stretch fabrics generally, ‘was without a doubt the most significant development in twentieth century textiles,’ says textile historian Mary Schoeser. ‘You couldn’t imagine today’s fabrics without it. The body beautiful, Jennifer Lopez look exists in both couture and high street fashion, and tight clothing is an essential part of it. Before Lycra or elastane came along, haute couture was the only route to having a tailored fit. Lycra democratised all that. Whatever fabric it’s mixed with, it hangs on your body as if it has been personally made for you.’ An elastane yarn made from petrochemicals, Lycra is lighter than rubber thread and does not degenerate with exposure to body oils, perspiration, lotions or detergents. It can be thrown in the machine without losing its shape, it doesn’t rub the skin and it stretches to six times its length. The downsides? If you ignore that fact that Lycra is currently off planet fashion’s immediate radar, what with our obsession for all things floaty, draping, decorated and layered, then there aren’t any. It still appears in everything from Marks & Spencer tracksuits, Calvin Klein undies and Jaeger woollen suits to Levi jeans – and even Porsche sunroofs. Says Schoeser: ‘Just because it’s not fashionable like it was in the 80s doesn’t mean it’s not used. In fact, the opposite is true. One fifth of all garments are knitted and Lycra is incorporated to provide a buoyancy that stops them sagging. It’s still a very important element in textile design.’

Photo: Dennis O'Clair, Getty Images

Lycra was invented in 1958 by American chemicals and fibres multinational DuPont as a response to diminishing supplies of natural rubber. It took ten years of research to discover the radical new elastane fibre, christened Lycra by DuPont. Before it, people had had to make do with sports and swimwear made from wool, silk or Neoprene – a synthetic rubber, also invented by DuPont in 1930. Schoeser recalls: ‘Throughout my childhood, swimsuits were made with Neoprene and came with ruching down the front. Every single one disintegrated. The ruching would suddenly unravel and catch you unawares. It was very distressing for an eight-year-old girl!’ It wasn’t until it appeared in the garments of the French Olympic ski team in 1968 that Lycra really hit the headlines, and Australian sportswear company Speedo snapped it up and produced their aerodynamic Racerback costumes of the 1970s.

Last year, DuPont sold the Lycra portfolio to American fibre multinational Invista, but until then the company had always kept the material’s chemical formula a closely-guarded secret – in 1989, five DuPont employees from the spandex plant in Mercedes, Argentina tried to extort 10 million dollars for the safe return of stolen production documents. They were eventually arrested. Schoeser believes DuPont’s sale was the result of having taken the Lycra brand as far as it could go rather than any financial difficulties. ‘DuPont is a hugely innovative company and it launched an exceptional branding campaign for Lycra. Throughout the 70s and 80s, clothing containing the fibre came with a ‘Lycra’ swing tag. Just as Brits call vacuum cleaners ‘hoovers’ and Americans call tissues ‘Kleenex’, all stretchy fibres became known as ‘Lycra’, even though many companies make their own versions of it. In the fibre world, this marketing exercise was on a par with that of Dulux and its English sheepdog. DuPont probably felt it was time to move on.’

For her first collection in 1981, American swimwear designer Liza Bruce, who has a shop in London’s Belgravia, took inspiration from the ‘ugly’ quality of early Lycra. ‘In the US, Lycra was being used in a very unsophisticated, unrefined and practical way and Liza saw an opportunity to use it differently,’ says a company spokeswoman. Thus her sporty, high leg, ultra-chic costumes were born. In the 90s, Bruce helped develop ‘matt crepe Lycra’, a tougher, heavier version of the material which she still uses in her costumes today, and have become her signature range.

Speedo – always a pioneer when it comes to new fabrics – still uses Lycra in its sportswear but has an in-house R&D team working on new materials. One of these, ‘Endurance’ was launched in 2000 and claims to be ‘20 times more colour resistant than conventional elastane swimwear’. David Robinson, Vice President of Global Product, Speedo International says: ‘The Endurance fabric took a number of years to develop and came from a consumer demand for a long-lasting swimwear fabric that was as comfortable as nylon/Lycra but was non-degradable and colour-fade resistant – hence the launch of Speedo Endurance swimwear.’ He adds: ‘We continue to focus on developing new fabrics with recent innovations including the first non-transparent white fabric and a new luxurious, super soft fabric called Speedo ‘Sculpture’ that sculpts and smoothes the body’s shape.’

Lycra may no longer be at the forefront of swimwear fabric innovation, and natural fabrics like cotton, linen, cashmere and silk may carry the cachet in the fashion world these days, but Schoeser predicts that Lycra will never go out of fashion. ‘Many natural fabrics are in short supply, and designers have to turn to manmade materials.’ Cue last winter’s

Lycra stretch jumpers from Greek-born designer Sophia Kokosalaki, and Christian Dior’s grey stretch-cotton hot pants teamed with chiffon and silk floaty tops. It may not be having a moment like it did in the 80s when Tunisian fashion designer Azzedine Alaia – the ‘King of Cling’ – sent models down the runway in Lycra bandage dresses or when Herve Leger created iconic stripy skintight Lycra dresses: but according to global branding experts Interbrand, more than 80 per cent of women in most major markets are familiar with the Lycra brand. ‘It’s as common as cotton these days. There may even be an attitude of “so what?” about Lycra content,’ says Schoeser, ‘but it won’t disappear. That’s just not possible.’

. . .

Further Information:

Issue 06 Blossom - Selvedge Magazine

Selvedge Issue 6, Blossom, is available in print and as a digital download.

Tote bags featuring 'Frida on White Bench by Nikolas Murray, are available in the Selvedge Goods shop.

 . . .

Image Credits:

Lead: Dennis O'Clair, Getty Images

All further images as credited in captions.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.

Invalid password
Enter

Quick links

  • SEARCH
  • ABOUT US
  • T&Cs
  • FAQs
  • PRIVACY POLICY

Subscribe to our newsletter by entering your email address below. "I just wanted to say how much I admire your informative and inspirational newsletters - I always look forward to them!" Tricia, San Rafael, USA

  • Facebook
  • Pinterest
  • Instagram
  • YouTube
  • Vimeo
Payment methods
  • American Express
  • Apple Pay
  • Bancontact
  • Diners Club
  • Discover
  • Google Pay
  • iDEAL Wero
  • JCB
  • Maestro
  • Mastercard
  • Shop Pay
  • Union Pay
  • Visa
© 2026, Selvedge Magazine Powered by Shopify
  • Choosing a selection results in a full page refresh.