11:11 : Marked by Hand, Traced by Tech

At 11.11 / eleven eleven, every garment tells a story. This is a story that begins not in a factory, but in the homes, porches, and fields of artisans across rural India. Known for its dedication to indigenous cotton, 100% natural dyes, and heritage techniques, this slow fashion label is taking traceability to a deeply personal level by quite literally signing off on each piece.

Pehchan maker's marks.

Through the Pehchan, or maker’s mark, artisans stitch a symbol of themselves into the garments they create - a powerful gesture that transforms clothing into a testament of care, connection, and craftsmanship...

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Image Credits:

Lead Image: Ecru Dress with Hand Embroidered Motifs. Meticulously crafted by 7 artisans in 20.40 hours. Image courtesy of 11:11.

All other images courtesy of 11:11