12 Days of Christmas: Peruvian Connectionby Selvedge Team
The Selvedge 12 Days of Christmas 2020 competitions are open! From 1 – 12 December you can enter to win each and every one of our 12 prizes by visiting our competition page. Every day while entries are open we will look at each prize in more detail. Today it’s the Peruvian Connection Gift Bundle. Peruvian Connection is a female-owned, luxury women’s apparel company that has partnered with Peruvian cottage industries for nearly 45 years. Their mission is driven by the desire to help preserve Andean textile traditions.
Peruvian Connection was launched in 1976 by mother and daughter team Biddy and Annie Hurlbut, after inspiration took hold halfway across the globe. While researching anthropology in Peru, Annie, a 19-year-old Yale student, fell in love with extraordinary hand woven mantas and ponchos she discovered in the markets of Cuzco, the ancient capital of the Incas. The company grew from there and in addition to its catalogues and online presence, it now includes seven retail stores, London, New York City, Aspen, Colorado, Santa Fe, New Mexico, Chicago, Washington D.C., and their hometown of Kansas City, Missouri. Peruvian Connection’s opulent clothes and accessories feature intricate knits, hand-finished details, and custom prints. The brand’s cloud-soft alpaca sweaters and dresses and tailored outerwear are ideal for the colder weather. As is their sustainably sourced* Vallnord alpaca fur hat, as seen on Kate Middleton during the royal family’s 2017 Christmas outing (included in giveaway).
To give away, we have a Vallnord alpaca fur hat and matching pull-through scarf; an Aspen Tunic made from woolen-spun royal alpaca, in deep red hue; and a £150 gift certificate so that the winner can enjoy finding a piece of their own (or to gift).
For more information visit www.peruvianconnection.com.
To enter the 12 Days of Christmas competitions, visit Selvedge competitions. Competitions close 12 December 2020.
*Sustainably sourced: "Alpacas are virtually never raised for their fur in the Andes. Rather, they are sheared annually for their precious fiber, which is spun into yarn for the international luxury market. Andean herdsmen depend upon this renewable resource in order to survive. It is only when an animal dies of natural causes, which is common in the harsh reaches of the Altiplano, that the fur is harvested. Alpaca herding families are dependent on alpacas for their existence, and the value of the alpaca fur is secondary to the value of the fleece the animal produces over its lifetime. When an animal dies of natural causes, however, the herdsmen are able to recoup a portion of their loss by marketing the animal’s pelt."