12 Days of Christmas: Win a Scarf from Jo Gordon

For Jo Gordon, knitwear begins with an idea both simple and enduring: things should be made honestly, function beautifully, and last. Her earliest spark came from a much-loved hat belonging to her father, which she faithfully remade when she was sixteen in a tender act of reinvention that would shape her philosophy for decades to come. Since establishing her eponymous label in 1995, Gordon has remained committed to creating knitwear that honours tradition while embracing creativity, colour, and collaboration.

Jo Gordon Scarves, as featured in Selvedge Issue 127, Aurora. Art direction, design and photography by @huwmorgan assisted by @harrygarforth_
Graphic Thought Facility

Rooted in Scotland’s centuries-old knitting heritage, her work champions wool as an authentic, functional material and celebrates the expertise of the mills she partners with. Many are small, family-run businesses whose dedication to skill and quality aligns with her own. These long-standing relationships have allowed Gordon to reinterpret archived patterns, revive old techniques, and experiment with production in unexpected ways — always with a deep respect for process. From spinning to knitting, all of her production takes place within the UK, reducing carbon impact and supporting local craftsmanship.

Jo Gordon Knitwear. Art direction, design and photography: Graphic Thought Facility
©Graphic Thought Facility, 2024 

Colour is one of Gordon’s most distinctive signatures. Often beginning her designs with collage, she uses colour to reimagine familiar forms, creating contrasts that shift from bold and exuberant to quiet and contemplative. Her knitwear balances graphic modernity with heritage construction, resulting in pieces that feel both playful and enduring. Featured in Selvedge issue 127, Aurora, in the article 'Colour Blocking is Back', her voluminous colour-blocked scarves are a testament to this approach: vibrant, sculptural textiles that wrap the wearer in warmth and intention.

Brushed wool scarves by Jo Gordon

Sustainability is integral to every stage of her work. Gordon uses Scottish-spun lambswool certified by the Responsible Wool Standard, dyed exclusively with GOTS-certified organic dyes. Lambswool itself is naturally regenerative, biodegradable, and recyclable, forming part of a closed-loop cycle that returns gently to the earth. Her supply chain prioritises ethical production, reduced carbon footprint, responsible packaging, and a commitment to continuous improvement as the brand works towards full carbon neutrality.

12 Days of Christmas: Win a Scarf from Jo Gordon

Wrap yourself in artistry this winter with Jo Gordon’s Large Geometric Scarf, a standout piece from her latest collection. Knitted from the softest 100% Scottish-spun lambswool — Responsible Wool Standard certified and dyed with GOTS-certified organic dyes — it brings together sustainable materials and exceptional craftsmanship.

Its smooth jacquard knit reveals a reversible design: one side with bold geometric patterning, the other with gentle, contrasting stripes. Generously sized at 215 x 32cm, it can be draped over the shoulders, wrapped closely for warmth, or used at home as a striking textile accent.

Each scarf is knitted in Leicestershire by a master craftsman with over 50 years’ experience — the only knitter in the UK capable of producing such intricate, multicoloured jacquard designs at this scale.

A true collector’s piece, this scarf is a celebration of British skill, thoughtful materials, and timeless design — made to bring warmth and colour to every season.
Worth £378.

Enter today to win this prize. Click on the button below, or visit the Selvedge Enter a Prize Draw page — and don’t miss the daily prize draws running until 12 December.

Winners will be announced on 13 December.