ASEEDONCLÖUD
ASEEDONCLÖUD derives from a picture book title (A Seed On Cloud) created by designer, Kentaro Tamai. Their collection are based on the working clothes, inspired by late 19th to early 20th century workwear, imagining alternative ways of life and work and the clothes that would be required.
Image and image above: ASEEDONCLÖUD Autumn/Winter 2023 collection. Photography by Tatsunari Kawazu, Styling by Hidero Nakagane. Hair styling by Nori Takabayashi. Modelling by Anna and Sofia K. Design by Kenturo Tamai. Ilustration by Ryuto Miyake.
Tamai focuses on the functionality and comfort of working clothes, translating them into a contemporary style, based on fictitious professions and their lifestyles that he creates. These fictitious professions define the style and practicalities of the clothes while creating a way of life and daily activities that sit within and outside of our reality.
Image and image above: ASEEDONCLÖUD Autumn/Winter 2023 collection. Photography by Tatsunari Kawazu, Styling by Hidero Nakagane. Hair styling by Nori Takabayashi. Modelling by Anna and Sofia K. Design by Kenturo Tamai. Ilustration by Ryuto Miyake.
Tamai focuses on the functionality and comfort of working clothes, translating them into a contemporary style, based on fictitious professions and their lifestyles that he creates. These fictitious professions define the style and practicalities of the clothes while creating a way of life and daily activities that sit within and outside of our reality.
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