Specially designed for artisan brands who are finding ways to potentialise their brand, tell relevant stories, design, merchandise and sell their products during and after COVID, our Crafting Your Brand course will provide the tools necessary to create or enhance your brand, products and digital storytelling. The course is taught across five days, from Monday 15 - Friday 19 March 2021, by lifestyle specialist Marcella Echavarria and Selvedge Magazine founder Polly Leonard. A free taster session will be held on Wednesday 24 February at 5pm for all those who are interested to find out more about the course.
Image: Marcella Echavarria
Marcella Echavarria has 25 years of hands-on, first-hand experience in starting businesses, establishing bridges between cultures and people and integrating sustainability and profitability. She founded SURevolution in 2005, one of the first global brands to link the world of luxury with the handmade, and now specialises in branding luxury and sustainability in a way that preserves cultures and traditions. In 2010 she started her consulting firm focused on branding and creative communication. She holds a bachelor from Brown University, a masters in sustainable development from Universidad Jorge Tadeo Lozano and a career in the publishing world as editor of magazines such as Harper’s Bazaar, Hand Eye and contributor to many others such as Selvedge, Vogue, House and Leisures, among many others.
Image: Polly Leonard
Polly Leonard is the Founder of Selvedge Magazine, which, starting as a one-off publication created in Polly’s front room in 2003, is now an internationally-renowned, leading textile magazine revolutionising the way textiles are presented. Polly has since launched an online and bricks and mortar shop, seasonal artisan fairs and creative collaborations with the likes of Liberty, Anthropologie, The National Trust and the V&A. Polly has a specialist knowledge in all aspects of textiles, with particular interest in the role textiles has played in the evolution of humanity. Her own textile practice encompasses using weaving embroidery and basketry techniques to produce non-functional sculptural forms. She has taught and lectured around the world from high school to adults. Selvedge combines her passions for social history, fine art and craft.
You can sign up to attend our free taster session on 24 February by filling in our online form.
To find out more, visit the course page: Crafting Your Brand Intensive Virtual Course with Marcella Echavarria & Polly Leonard