Skip to content

WELCOME TO OUR STORE

SUPPORT OUR WORK

  • HOME
  • MAGAZINE
    • CURRENT ISSUE
    • BACK ISSUES
    • FIND SELVEDGE
    • ORDER FAQS
    • CONTACT US
  • SUBSCRIBE
    • FOR YOURSELF
    • FOR SOMEONE ELSE
    • FOR AN INSTITUTION
    • FOR STUDENTS
    • SUBSCRIBER ACCESS
    • SUBSCRIBER FAQS
    • CONTACT US
  • SHOP
    • SELVEDGE GOODS
    • ARTISAN GOODS
    • MAGAZINES
    • WORKSHOPS
    • TALKS
    • MEET THE MAKER
    • BOOKS
    • ORDER FAQs
    • CONTACT US
  • LEARN
    • BOOK A WORKSHOP
    • BOOK A TALK
    • LISTEN TO A TALK
    • MEET THE MAKER
    • TRAVEL WITH US
    • EVENT FAQS
    • CONTACT US
  • ARTISANS
    • SHOP
      • ALL
      • CLOTHING
      • INTERIORS
      • ACCESSORIES
      • TOYS
    • EXPLORE
    • ACCESS TALKS
    • WATCH SLOW TV
    • LISTEN TO PLAYLIST
    • CONTACT US
  • COMMUNITY
    • READ OUR BLOG
    • JOIN OUR COMMUNITY
    • SLOW TV
    • LISTEN TO A PODCAST
    • VISIT A TEXTILE COLLECTION
    • SEE AN EXHIBITION
    • ENTER A PRIZE DRAW
    • MAKE A PROJECT
    • CONTACT US
  • COLLABORATE
    • ADVERTISE WITH US
    • WORK WITH US
    • WRITE FOR US
    • WRITE FOR THE BLOG
    • BECOME A STOCKIST
    • CONTACT US
    • SEE ARTISAN INFO
  • STORY
    • READ OUR STORY
    • GET TO KNOW US
    • READ ABOUT US
    • CONTACT US
Log in
  • Facebook
  • Pinterest
  • Instagram
  • YouTube
  • Vimeo
Selvedge Magazine
  • HOME
  • MAGAZINE
    • CURRENT ISSUE
    • BACK ISSUES
    • FIND SELVEDGE
    • ORDER FAQS
    • CONTACT US
  • SUBSCRIBE
    • FOR YOURSELF
    • FOR SOMEONE ELSE
    • FOR AN INSTITUTION
    • FOR STUDENTS
    • SUBSCRIBER ACCESS
    • SUBSCRIBER FAQS
    • CONTACT US
  • SHOP
    • SELVEDGE GOODS
    • ARTISAN GOODS
    • MAGAZINES
    • WORKSHOPS
    • TALKS
    • MEET THE MAKER
    • BOOKS
    • ORDER FAQs
    • CONTACT US
  • LEARN
    • BOOK A WORKSHOP
    • BOOK A TALK
    • LISTEN TO A TALK
    • MEET THE MAKER
    • TRAVEL WITH US
    • EVENT FAQS
    • CONTACT US
  • ARTISANS
    • SHOP
      • ALL
      • CLOTHING
      • INTERIORS
      • ACCESSORIES
      • TOYS
    • EXPLORE
    • ACCESS TALKS
    • WATCH SLOW TV
    • LISTEN TO PLAYLIST
    • CONTACT US
  • COMMUNITY
    • READ OUR BLOG
    • JOIN OUR COMMUNITY
    • SLOW TV
    • LISTEN TO A PODCAST
    • VISIT A TEXTILE COLLECTION
    • SEE AN EXHIBITION
    • ENTER A PRIZE DRAW
    • MAKE A PROJECT
    • CONTACT US
  • COLLABORATE
    • ADVERTISE WITH US
    • WORK WITH US
    • WRITE FOR US
    • WRITE FOR THE BLOG
    • BECOME A STOCKIST
    • CONTACT US
    • SEE ARTISAN INFO
  • STORY
    • READ OUR STORY
    • GET TO KNOW US
    • READ ABOUT US
    • CONTACT US
Log in Cart

Item added to your cart

Access Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts
EMBROIDERIES FROM PARADISE ON EARTH

EMBROIDERIES FROM PARADISE ON EARTH

May 30, 2022
Share
Image courtesy of Tubruk

“Embroidery has a long history in Kashmir. It is deeply linked with the traditions and culture of Kashmir that is often called `Paradise on Earth’ for its scenic beauty”, says Inshada Bashir Mir, an enterprising young artisan, designer and entrepreneur based in Hanjiwara, Baramulla district, Kashmir Valley, Union Territory of Jammu and Kashmir located in the northernmost region of India. She is the founder of, Tubruk, which means blessings in Kashmiri. The brand works with artisans to create a range of hand embroidered products.

Three main embroidery techniques are indigenous to Kashmir. They are aari embroidery that features chain stitch, worked using the aar (a fine awl akin to the European tambour hook); sozni embroidery that features different stitches, predominantly stem and satin stitches, worked with a fine needle and fine yarns; and tilla embroidery in which metal yarn is carefully placed as per the motif and then held in place by minute stitches of cotton thread.


Image courtesy of Tubruk

Inshada collaborates with artisans to have stoles, shawls, saris, pherans (long tops), jewellery, bags pocket squares, cushion covers, lamp shades and other products embroidered in these three embroidery styles. The products are of different natural fibre fabrics including soft pashmina textiles. She says broadly sozni embroidery is worked on luxurious textiles like fine pashminas and tilla embroidery on festive and occasion wear.

The embroidery features traditional and contemporary designs inspired by local culture like a series on birds and flowers of Kashmir, and carved wooden windows and ceilings of local architecture.


Image courtesy of Tubruk

Digitally savvy, and having picked up the nuances of running a business during a course in Craft Management and Entrepreneurship from Craft Development Institute, Srinagar, Inshada is quick to respond to queries and grasp requirements of clients and work on customised textiles. She designed and created a unique sozni embroidered stole featuring a silicon - transistor design for Karan Gill, an engineer and textile enthusiast based in New York City, who was keen on a textile that featured fundamental concepts symbolising the advent of computers.

“Craft is the second largest employer after agriculture in Kashmir. My aim is to preserve the beautiful traditional hand embroidery techniques of Kashmir; to offer authentic, quality embroidered textiles to customers; and to provide livelihoods to local artisans as senior artisans are not keen on having their children take up embroidery due to lack of recognition and appreciation for it. I believe a hand embroidered textile has the touch of an artisan and culture, and is truly special”.
Back to blog

2 comments

Good morning. I am really interested in Kashmir embroidery. I would like to use this marvelous work on my product. I am Fashion designer. Please contact me to converse about that. Thank you very much

ELENA SALCEDONovember 28, 2022

Amazing workmanship and beautiful write up! I wish the world can see these and buy them too.

Bina RaoNovember 28, 2022

Leave a comment

Please note, comments need to be approved before they are published.

Invalid password
Enter

Quick links

  • SEARCH
  • ABOUT US
  • T&Cs
  • FAQs

Subscribe to our newsletter by entering your email address below. "I just wanted to say how much I admire your informative and inspirational newsletters - I always look forward to them!" Tricia, San Rafael, USA

  • Facebook
  • Pinterest
  • Instagram
  • YouTube
  • Vimeo
Payment methods
  • American Express
  • Diners Club
  • Discover
  • Maestro
  • Mastercard
  • Visa
© 2023, Selvedge Magazine Powered by Shopify
  • Choosing a selection results in a full page refresh.