Q: When and why did you open your store?
A: Purl Soho opened in 2002 in a tiny storefront on Sullivan Street in New York City's Soho neighbourhood. At the time, natural hand-knitting fibers were harder to come by, and our goal was to share our passion for beautiful non-synthetic yarns. Also, back then, it was not uncommon to visit a yarn shop and feel like an intruder with a bunch of dumb questions. We wanted Purl Soho to be the opposite, to make everyone feel welcomed and supported, inspired and happy. We don't actually have a brick and mortar shop anymore, but our vision and approach remain the same!
Q: Apart from Selvedge, what else do you sell?
A: We sell Purl Soho-brand hand-knitting yarn and have over 40 collections of yarns in over 700 colours, all available only at Purl Soho. We also sell all the tools and notions you need to knit whatever you want, things like patterns, knitting needles, wool care items, kits, and lots more. We also publish dozens of free knitting patterns throughout the year!
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