Image: From The Wild Dyer by Abigail Booth

Selvedge has launched a 5 day e-course taking place 6 - 10 July, especially designed for artisan brands who create or sell handmade textiles and who need to find new and engaging ways to tell their story and sell to an international audience. The current retail landscape is particularly challenging and branding is crucial to attracting new customers. Online Branding Course with Marcella Echavarria & Polly Leonard teaches how to create a strong, simple, and compelling brand identity and narrative through social media and digital storytelling.

Marcella is a lifestyle specialist with 25 years of hands-on, first-hand experience in starting businesses, establishing bridges between cultures and people and integrating sustainability and profitability. She founded SURevolution in 2005, one of the first global brands to link the world of luxury with the handmade. In 2010 she started her consulting firm focused on branding and creative communication. She holds a bachelor from Brown University, a masters in sustainable development from Universidad Jorge Tadeo Lozano and a career in the publishing world as editor of Hand Eye and contributor to many others such as Selvedge, Vogue, Harper’s Bazaar, Trend Tablet and Wallpaper.

Polly Leonard is the Founder of Selvedge, an internationally renowned textile magazine that was launched in 2003. From its modest beginning as a one-off publication created in Polly’s front room, the magazine revolutionised the way textiles are presented and quickly became the world’s leading textile publication. It now has a readership of over 75,000 and a dedicated international following. As well as a magazine, Polly has since launched an online and bricks and mortar shop, seasonal artisan fairs and creative collaborations with the likes of Anthropologie, The National Trust and the V&A.

Image: Selvedge Issue 95 cover, Joy Ossai in Marianne Fassler SS1819, Photographer Reze Bonna.

The course will be conducted via Zoom and includes a one-to-one mentoring session for each participant with Polly and Marcella. To register interest, please visit Online Branding Course with Marcella Echavarria & Polly Leonard.