Skip to content

WELCOME TO OUR STORE

SUPPORT OUR WORK

  • HOME
  • MAGAZINE
    • CURRENT ISSUE
    • ALL ISSUES
    • FIND SELVEDGE
    • ORDER FAQS
  • SUBSCRIBE
    • FOR YOURSELF
    • FOR SOMEONE ELSE
    • FOR STUDENTS
    • FOR AN INSTITUTION
    • SUBSCRIBER FAQS
    • SUBSCRIBER ACCESS
  • STORIES
  • SHOP
    • SELVEDGE GOODS
    • SELVEDGE TOTES
    • ARTISAN GOODS
      • ALL
      • CLOTHING
      • INTERIORS
      • ACCESSORIES
      • TOYS
      • YARDAGE
      • EXPLORE ARTISANS
      • ACCESS TALKS
    • MAGAZINES
    • BOOKS
    • ORDER FAQs
  • LEARN
    • BOOK A WORKSHOP
    • LISTEN TO A TALK
    • MEET THE MAKER
    • SLOW TV
    • TRAVEL WITH US
  • EVENTS
    • MAKERS FAIR, BATH
    • WINTER FAIR
    • TEXTILE MONTH
    • SELVEDGE TOURS
    • EVENT FAQS
  • COMMUNITY
    • JOIN OUR COMMUNITY
    • LISTEN TO A PODCAST
    • SELVEDGE OPEN STUDIO
    • VISIT A TEXTILE COLLECTION
    • SEE AN EXHIBITION
    • ENTER A PRIZE DRAW
    • MAKE A PROJECT
  • COLLABORATE
    • ADVERTISE WITH US
    • WORK WITH US
    • WRITE FOR US
    • WRITE FOR THE BLOG
    • BECOME A STOCKIST
  • OUR STORY
    • READ OUR STORY
    • GET TO KNOW US
    • READ ABOUT US
  • CONTACT US
Log in
  • Facebook
  • Pinterest
  • Instagram
  • YouTube
  • Vimeo
Selvedge Magazine
  • HOME
  • MAGAZINE
    • CURRENT ISSUE
    • ALL ISSUES
    • FIND SELVEDGE
    • ORDER FAQS
  • SUBSCRIBE
    • FOR YOURSELF
    • FOR SOMEONE ELSE
    • FOR STUDENTS
    • FOR AN INSTITUTION
    • SUBSCRIBER FAQS
    • SUBSCRIBER ACCESS
  • STORIES
  • SHOP
    • SELVEDGE GOODS
    • SELVEDGE TOTES
    • ARTISAN GOODS
      • ALL
      • CLOTHING
      • INTERIORS
      • ACCESSORIES
      • TOYS
      • YARDAGE
      • EXPLORE ARTISANS
      • ACCESS TALKS
    • MAGAZINES
    • BOOKS
    • ORDER FAQs
  • LEARN
    • BOOK A WORKSHOP
    • LISTEN TO A TALK
    • MEET THE MAKER
    • SLOW TV
    • TRAVEL WITH US
  • EVENTS
    • MAKERS FAIR, BATH
    • WINTER FAIR
    • TEXTILE MONTH
    • SELVEDGE TOURS
    • EVENT FAQS
  • COMMUNITY
    • JOIN OUR COMMUNITY
    • LISTEN TO A PODCAST
    • SELVEDGE OPEN STUDIO
    • VISIT A TEXTILE COLLECTION
    • SEE AN EXHIBITION
    • ENTER A PRIZE DRAW
    • MAKE A PROJECT
  • COLLABORATE
    • ADVERTISE WITH US
    • WORK WITH US
    • WRITE FOR US
    • WRITE FOR THE BLOG
    • BECOME A STOCKIST
  • OUR STORY
    • READ OUR STORY
    • GET TO KNOW US
    • READ ABOUT US
  • CONTACT US
Log in Cart

Item added to your cart

Access Denied
IMPORTANT! If you’re a store owner, please make sure you have Customer accounts enabled in your Store Admin, as you have customer based locks set up with EasyLockdown app. Enable Customer Accounts
Online Branding Course

Online Branding Course

June 4, 2020
Share

Image: From The Wild Dyer by Abigail Booth

Selvedge has launched a 5 day e-course taking place 6 - 10 July, especially designed for artisan brands who create or sell handmade textiles and who need to find new and engaging ways to tell their story and sell to an international audience. The current retail landscape is particularly challenging and branding is crucial to attracting new customers. Online Branding Course with Marcella Echavarria & Polly Leonard teaches how to create a strong, simple, and compelling brand identity and narrative through social media and digital storytelling.

Marcella is a lifestyle specialist with 25 years of hands-on, first-hand experience in starting businesses, establishing bridges between cultures and people and integrating sustainability and profitability. She founded SURevolution in 2005, one of the first global brands to link the world of luxury with the handmade. In 2010 she started her consulting firm focused on branding and creative communication. She holds a bachelor from Brown University, a masters in sustainable development from Universidad Jorge Tadeo Lozano and a career in the publishing world as editor of Hand Eye and contributor to many others such as Selvedge, Vogue, Harper’s Bazaar, Trend Tablet and Wallpaper.

Polly Leonard is the Founder of Selvedge, an internationally renowned textile magazine that was launched in 2003. From its modest beginning as a one-off publication created in Polly’s front room, the magazine revolutionised the way textiles are presented and quickly became the world’s leading textile publication. It now has a readership of over 75,000 and a dedicated international following. As well as a magazine, Polly has since launched an online and bricks and mortar shop, seasonal artisan fairs and creative collaborations with the likes of Anthropologie, The National Trust and the V&A.

Image: Selvedge Issue 95 cover, Joy Ossai in Marianne Fassler SS1819, Photographer Reze Bonna.

The course will be conducted via Zoom and includes a one-to-one mentoring session for each participant with Polly and Marcella. To register interest, please visit Online Branding Course with Marcella Echavarria & Polly Leonard.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.

Invalid password
Enter

Quick links

  • SEARCH
  • ABOUT US
  • T&Cs
  • FAQs
  • PRIVACY POLICY

Subscribe to our newsletter by entering your email address below. "I just wanted to say how much I admire your informative and inspirational newsletters - I always look forward to them!" Tricia, San Rafael, USA

  • Facebook
  • Pinterest
  • Instagram
  • YouTube
  • Vimeo
Payment methods
  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Google Pay
  • Maestro
  • Mastercard
  • Shop Pay
  • Union Pay
  • Visa
© 2025, Selvedge Magazine Powered by Shopify
  • Choosing a selection results in a full page refresh.