Pattern Project is a South London based clothing micro-factory creating a model for friendly to the earth, neighbourhood production with fair pay. Each piece from their first collection is designed by an independent designer. Collection 0 features a Unisex Duster by Sophie Hawkins, a dropped sleeve dress by me-made advocate @neddle+cloth and fully biodegradable pants by materials researcher Tina Gorjanc.

All garments are available as ready-to-wear and Sew-It-Yourself kits. The kits contain pre-cut pieces with special guidelines to help home sewists get the perfect finish and matching thread. All are made from 100% natural fabrics or fully biodegradable synthetic fibres - carefully sourced as locally as possible and tested for durability. Their summer stock is 100% Irish linen, woven in France organic cotton and biodegradable Italian stretch fabric.

The new brand is crafting useful technology for their model micro-factory. Orders are produced ‘on demand’ after an order is placed - so there is never extra stock. They designed their own lightweight cutting machine which stores the design of all items and cuts them after carefully nesting the pattern pieces to reduce waste. All offcuts fabric are stored for making new products.

Pattern Project believes that this is the most socially and environmentally responsible way to produce clothing. Every year, several tonnes of new, unsold clothing is defaced and destroyed by brands to help maintain brand exclusivity. This is because it’s cheaper for retailers to order large volumes with a factory and deal with excess through discounts later.

View Pattern Project's new collection on their website and use the code COLLECTION0-15 to get a 15% discount on purchases before 8th of August.

Follow along with Pattern Project's stories as they take over the Selvedge Instagram account all day on Tuesday 3 August: Pattern Project Instagram takeover