The latest collection from Amsterdam’s MAIUM (my-umm) includes unisex macs and trenchcoats made from recycled PET bottles. With at least 130 days of rain every year and more than one-third of the country being below sea level, the Dutch have a reputation for creating innovative ways to keep themselves dry. MAIUM apply their signature zippers on the side of each garment to transform their raincoats and newly-launched Mac (made from 88 bottles) and Trench (made from 111 bottles) styles into ponchos, keeping the rider and their bike shielded from the rain.
The brand says: “2020 was a year we all stood still. Emerging into a new yearly cycle, [we] come equipped with renewed optimism. The SS21 collection showcases vintage silhouettes with a modern twist, reimagining the classic Mac and Trench coat inspired by a time when our world was designed for movement.” Both styles stay true to MAIUM's ethos of functional, sustainable and elevated design, being fully waterproof and made from a blend of organic cotton and recycled PET. “Rainwear by definition is designed to protect from the elements, MAIUM has incorporated sustainable design practices in an attempt to restore the link to nature, proving that fashion and innovation don't have to cost the earth.”
Inspired by years of wet commutes, MAIUM was started by two friends that grew up biking through the rain and saw nothing but traditional outerwear that lacked both style and function. With busy lifestyles and unpredictable weather conditions, MAIUM is a product of its environment, designed to help protect you from the elements through innovation in design, function and materials. MAIUM uses responsibly sourced fabric that is not only highly durable and waterproof but is produced from recycled plastic bottles, does not contain any harmful substances and is manufactured under fair, safe and healthy working conditions.
For more information visit maium.nl