Although the likes of Dover street market and net-a-porter appear to be almost saturated with designers from the Netherlands, there is yet to be a museum dedicated solely to Dutch fashion. Having previously designed an exhibition for Jean Paul Gaultier and numerous shops for the shoe brand Camper, Studio Makkink & Bey seem to be perfectly placed to experiment with both representing Dutch design as well as examining fashion conceptually and physically via its display.
In collaboration with EventArchitectuur, Studio Makkink & Bey has taken part in a special project, with the aim of bridging Dutch fashion, design and architecture. The project is The Temporary Fashion Museum in Rotterdam. The museum will pose questions such as what is the current state of fashion? what issues preoccupy designers right now? how do they speculate about the future? which issues determine current developments in fashion?
In addition to exploring the fashion design and production process the Temporary Fashion Museum will also examine the role of the user. It will give visitors an opportunity to engage with fashion in different ways: from debating about and reflecting upon on essential issues to trying on and buying clothes.